The PC market of India has exceeded all expectations in recent years with impeccable growth after COVID-19 and ViewSonic India being an active player in the market. So, we took this opportunity to interview Mr Sanjoy Bhattacharya, Director of Sales & Marketing, IT Business, ViewSonic India.

As we all know, ViewSonic is a leading global provider of visual solutions with a presence in over 100 cities around the world. With over 30 years of expertise in visual displays, ViewSonic has established a strong position for delivering innovative and reliable solutions for education, enterprise, consumer, and professional markets and helping customers “See the Difference”.

An Exclusive Interview with Sanjoy Bhattacharya from ViewSonic India

Mr Sanjoy has talked with us on various topics including the gaming industry of India, various technologies and products ViewSonic has been using to revolutionize the market and future goals as well:

Can you discuss the evolution of touchscreen display solutions and their impact on various industries?

The touchscreen monitor industry has evolved over the years; the monitors come with much more enhanced technology as compared to earlier when we had limited options. Resistive, optical, projected capacitive, and infrared are four of the most advanced touchscreen technologies that have led the market. Each has different applications and can support business in a meaningful way. Touchscreen display like fingerprint sensors and foldable display are pushing the boundary of touchscreen innovation.

How do you see the gaming industry evolving in India, and what opportunities do you foresee in this sector?

The Indian gaming market is poised for remarkable growth and is projected to reach $5 billion by 2025, with a robust Compound Annual Growth Rate (CAGR) of 28-30%. This expansion is paralleled by a substantial increase in the number of gamers within the nation, surging to 450 million in 2023 and expected to reach 500 million by 2025. In this burgeoning industry, ViewSonic plays a pivotal role by addressing the specific needs of gamers through its extensive lineup of high-quality gaming monitors. We provide a unique combination of technology and features at every price range to cater to our diverse customer portfolio.

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Can you elaborate on ViewSonic’s ONE CABLE SOLUTION and how it addresses connectivity needs for users?

Since ViewSonic currently dominates the global market for display technology, we have taken a few initiatives and utilised new techniques that the brand will use for the following five years to lead the industry.

ViewSonic display solutions offer a single cable solution for chargeback and cluster-free work or home space. We as a brand have made an effort to enter the market with portable monitors at reasonable rates which are ideal for individuals on the go and catering to their various needs. We believe, more touchscreen market has a huge potential and there is a scope of innovation if the touchscreen industry is strengthened further.

USB Type-C is gradually becoming the universal standard and a growing number of devices, including the various post-2015 versions of the Apple MacBook Air and MacBook Pro, only include USB-C ports. This makes USB Type-C monitors a safe long-term purchase because major companies like Apple investing so heavily in their continued use means the technology is likely to be supported for a long time to come.

One of the biggest advantages stems from the fact that USB-C technology can be used for digital audio, digital video, data transfers, and power. In most cases, this will remove the need for additional cables, resulting in a neat setup, which is easy to understand and maintain. This is in stark contrast to many other monitor types, which may use two, three, or even four different cables at once.

How has the monitor business experienced exponential growth, and what strategies has ViewSonic employed to disrupt channel policy, marketing, and product launches across different categories?

We have recently revamped our channel policy, taking a more comprehensive approach. Our introduction of RID (Regional Importer and Distributor) in seven distinct regions, alongside our National Distributor (ND), has been instrumental in this transformation. We boast a robust network of over 7,000 tier-3 partners and are committed to further expanding our reach.

We ensure a deeper engagement with our partners and end users, we regularly organize events such as dealer meets and exhibitions. These initiatives enable us to stay closely connected with our stakeholders and better understand their evolving needs.

ViewSonic is the sole company offering an impressive lineup of over 50 monitors, thoughtfully categorised into seven segments. This extensive range allows us to cater to customers’ unique demands and preferences across various categories, reinforcing our commitment to delivering exceptional display solutions.

How does ViewSonic lead the gaming display monitor industry with advanced technologies and certifications like Blur Busters 2.0, higher refresh rate, 0.5ms MPRT response time, and Pantone Validation?

In recent years, the gaming industry has emerged as one of the most dynamic and high-demand segments, largely driven by the surge in popularity and the entry of professional gaming. At ViewSonic, we recognize a substantial opportunity for growth by offering top-tier gaming display solutions to our customers.

We have taken steps to meet this demand by expanding our range of gaming monitors. We have introduced exciting additions to our lineup, including the XG2431 and VX28 series models. We are on the verge of unveiling a range of exceptional gaming monitors set to capture the gaming community’s attention this year. These high-end display solutions will feature impressive refresh rates and innovative new functionalities.

Additionally, our current line-up of display solutions offers the industry’s first Blur Buster technology that eliminates motion blur to give the best experience for gamers along with a higher refresh rate and lower response time to reduce lag while gaming.

Can you discuss the range of monitor solutions ViewSonic offers for gamers, from beginners to professional Esports gamers?

ViewSonic offers a wide range of display solutions across various categories, including gaming, professional, workspace and entertainment that deliver incredible images with the best panel technologies, stunning resolutions, amazing colour accuracy, refresh rate and response time.

We offer a complete line of innovative display solutions for work, play, and education. ViewSonic’s SuperClear premium panel technology delivers vivid colors and images, while a frameless design provides a nearly seamless viewing experience for entertainment. Flicker-free technology and a Blue Light Filter help to eliminate eyestrain from extended viewing periods.

Talking about the gaming solutions, we have our Omni VX series for beginners in 24” and 27” displays that offer AMD FreeSync™ Premium and VESA AdaptiveSync for smooth gameplay and tear-free gaming experience. The monitors also come with a 180Hz high refresh rate with 0.5ms (MPRT) response time ensuring immaculate gaming and pristine video editing without needing to overclock.

The fast IPS rate and HDR 10 with sRGB of more than 100% can display more vivid and saturated colors, which may lead to a more visually appealing gaming experience, particularly in games with rich and colourful graphics. Then we have our Elite Gaming series XG2431 with certifications like Blur Buster 2.0, higher refresh rate, lower response time (0.5ms), lag-free gaming and the best-in-industry Ergonomics for a comfortable and smooth gaming experience. Our line-up of gaming display solutions also caters to every purchase segment allowing them to choose

How has ViewSonic positioned itself as India’s fastest-growing PC monitor brand, and what strategies have contributed to this success?

We have recently revamped our channel policy, delving into it comprehensively. We introduced the concept of RID (Regional Importer and Distributor) in seven distinct regions, in addition to ND (National Distributors). Currently, our T3 partner base exceeds 7,000, and we are continuously expanding our reach even further.

ViewSonic is actively fostering relationships with our dealers and end-users through initiatives such as dealer meetings and exhibitions. Notably, ViewSonic is the only company offering an extensive lineup of over 50 monitor models, neatly categorized into seven segments. This approach allows us to precisely address the unique demands and preferences of each customer category.

What are ViewSonic’s goals for market share in India in 2023, across different verticals and segments, and what strategies will be employed to achieve these goals?

India is experiencing a significant digital transformation, with heavy online transactions surging. As a result, we can anticipate a steady 15-20% Compound Annual Growth Rate (CAGR) in the PC business from 2023 to 2030. ViewSonic has ambitious plans to establish manufacturing facilities in India to fortify our brand’s position in this evolving market.

Recognizing the immense potential in business-to-business transactions, we have meticulously planned our distribution and staffing capacities. This strategic foresight aligns with the burgeoning commercial sector, marked by the explosive growth of startups. Moreover, the evolving education landscape, driven by the digitalization of learning through audio-visual methods, has opened up significant opportunities in the display market. ViewSonic is poised to capitalize on these transformative trends.

Furthermore, ViewSonic has a state-of-the-art channel relationship (ViewSonic partner portal) where they set up Service infrastructure with more than 235 service centres catering to approximately 20572 pin codes across India. Additionally, to get deep penetration in the market the brand introduced 7 new RIDs with currently 7200 partners on board.

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