As the official kit sponsor of the Indian cricket team, Adidas has introduced the new Indian Cricket Team jersey that will be worn in all three formats of the game. These jerseys will make their debut during the World Test Championship Final and will be worn by the Men’s, Women’s, and Youth teams in upcoming ODI, T20, and Test fixtures.
The partnership between Adidas and the BCCI signifies a new chapter in Indian cricket, granting Adidas the exclusive rights to design and manufacture jerseys, kits, and merchandise for the Indian Men’s, Women’s, and U-19 teams. This collaboration allows Adidas to showcase its innovative designs and expertise on cricket’s grandest stage.
The new Indian Cricket Team jersey pays tribute to India’s rich heritage and craftsmanship. The new ODI jersey represents the power, beauty, and strength of India’s national animal, the tiger. The intricate design features the traditional ikat pattern, meticulously weaving the tiger’s stripes into the fabric, capturing the essence of Indian cricket.
In a sustainable initiative, the authentic T20, Test, and ODI jerseys are crafted from 100% recycled materials. These jerseys also incorporate Adidas’ HEAT.RDY technology, a lightweight fabric that enhances airflow, ensuring the players stay cool during their performances.
To bring the new designs to life, Adidas has launched a comprehensive 360-marketing campaign across digital, social, print, and OOH platforms. Created by Fundamental, an indie agency in India, the campaign includes a captivating short film featuring renowned players such as Rohit Sharma, Harmanpreet Kaur, Virat Kohli, Hardik Pandya, Shubman Gill, Smriti Mandhana, and Renuka Singh Thakur. The film, shot across the country, showcases the unwavering love and immense pride that fans and players have for the Indian cricket team jersey. The campaign is complemented by striking portrait photography, featuring the top national players proudly unveiling the new jerseys – “What does the Indian cricket team jersey mean to you?”.
New Indian Cricket Team Jersey: Adidas and BCCI reveal the new Team India jersey
Commenting on the partnership and the iconic team India jerseys, Neelendra Singh, GM, adidas India said, “Our partnership with the BCCI is testament to our strong core belief underpinning ‘Impossible Is Nothing’ We are proud to present the new Indian cricket team jerseys and look forward to seeing our players create iconic moments in the 3 stripes. Through our partnership with the BCCI, we look forward to providing access and the opportunity to all cricket fans to proudly don the colours of their beloved team. Our aim is to redefine the landscape of jersey culture in India.”
Sunil Gupta, Senior Director, Brand adidas India, celebrating this iconic moment shared, “At adidas, we are committed to providing our athletes with the most innovative & best-in-class products to help them perform at the highest level. The campaign is based on a simple insight that while it’s hard to describe your feelings for the team India jersey, when you wear it as a player or a fan, you feel just one thing, Impossible Is Nothing!”
Pricing and availability of the New Indian Cricket Team Jersey
Adidas has introduced the new national team jerseys for the Indian cricket team, and they will be available for purchase at three different price points. The match jersey, priced at INR 4999, offers fans the opportunity to own the same jersey worn by the players during matches. The replica jersey, priced at INR 2999, provides fans with a high-quality replica of the official jersey. For those looking for a more affordable option, the fan jersey is priced at INR 999, allowing fans to show their support for the team at a lower cost. These newly designed kits can be purchased at all Adidas stores as well as online at https://www.adidas.co.in/cricket.
By offering jerseys at these multiple price points, Adidas aims to revolutionize the jersey culture in India and make them accessible to every cricket fan. This ensures that fans from all walks of life can proudly wear the team’s colours and show their unwavering support as they cheer for their beloved team.
