TCL Unveils Latest Multi-Category Products for Asia Pacific Market, Reinforcing Technological Innovation

TCL, the world’s top 2 TV brand and top 1 98-inch TV brand showcased its newest products at an exclusive launch event in Bangkok. The lineup includes the 2023 C Series Mini LED and QLED TVs with stunning picture quality, the FreshIN+ air conditioner for a healthier lifestyle, and upgraded domestic appliances. TCL’s commitment to technological innovation is evident in its efforts to bring the best products to customers in the region.

TCL’s Success Across Asia Pacific and Expansion in Key Markets

OMDIA’s latest Global TV sets report confirms TCL as the top 2 TV brand worldwide. In the Asia Pacific region, TCL proudly holds the position of No. 1 TV brand in Australia and the Philippines and No. 2 in Myanmar and Indonesia. The brand is rapidly gaining popularity in markets like Thailand, demonstrating its dedication to providing innovative technology solutions to millions of customers in APAC.

Innovative Display Technology with the 2023 C Series Mini LED

The company continues to lead in Mini LED technology with the introduction of the C845, featuring more local dimming zones, high-efficiency Mini LEDs, and HDR 2000 nits brightness levels in various models. Powered by the AiPQ Processor 3.0, the TCL C845 delivers exceptional picture quality and immersive sound with Dolby Vision IQ & Dolby Atmos.

Endless Entertainment with All-New C745 & C645 QLED TVs

TCL caters to gamers with the C745, combining QLED with Full Array Local Dimming technology, 4K HDR, and high refresh rates for smooth and colorful HDR picture quality. The C645 offers outstanding color expression, Dolby Vision and Dolby Atmos certification, and a 120Hz Game Accelerator for immersive home entertainment experiences.

Enhanced Domestic Appliances for a Healthier Lifestyle

The company introduces a range of new products for the home, including innovative Gentle Cool air conditioners with a sleek design and the FreshIN+ Series featuring a two-way air replacement system for a healthier indoor environment. Additionally, TCL presents its latest refrigerator and washing machine offerings to promote convenience and well-being.

TCL’s Commitment to Sustainability and Social Responsibility

As a responsible consumer electronics company, the company aims to develop sustainable technology with a low environmental impact. The TCL ESG Report highlights the brand’s goals of reducing greenhouse gas emissions, water and electricity consumption, and packaging waste to protect the planet.

Sports Sponsorships in Asia Pacific Market

The company is a passionate supporter of sports and has established partnerships with leading teams and events in Asia Pacific. The brand will bring the world’s largest basketball tournament to the Philippines ahead of the FIBA Basketball World Cup 2023. It also sponsors renowned football teams like Arsenal, as well as the Australian Football League and the Melbourne Renegades cricket team, catering to the sporting needs of fans in the region.

Through these initiatives, TCL reaffirms its commitment to Asia Pacific, providing customers with innovative products and unforgettable experiences.