A 30-minute screening presentation with 10 future trailers is available for just one dollar at the multiplex juggernaut PVR Inox in an effort to entice people back to the movies. In return, individuals get to escape the heat in cosy, air-conditioned chairs and possibly even take in some of those trailers.
All you need to know about PVR INox’s Scheme!
In an effort to “re-ignite their enthusiasm for watching entertainment on the big screen,” the multiplex company is making an effort to win back moviegoers who had avoided theatres since the Covid-19 outbreak broke out. The company will also be hoping that these events result in an increase in advance reservations for movies opening during the important summer period.
PVR Inox will compile the trailers, which will be customized for the region and feature forthcoming Bollywood, Hollywood, and other regional films as well. If anything about this seems familiar, it’s because PVR Inox has taken a page from the book of fast-moving consumer goods firms like Nestle India, ITC, Kellogg’s, and others that have long utilized samples to win over new customers by letting them try their new products.
For instance, FMCG businesses have given away free samples of atta noodles, Horlicks, Boost, Bournvita, or Timepass crackers to children through partnering with schools. Also, these businesses frequently provide free samples to customers at malls.
PVR Inox’s attempt to bring sampling to the big screen, especially after reporting a 15% reduction in foot traffic in the first nine months of FY23, is the trailer screening show. With locations in 115 cities across India and Sri Lanka and a total of 1,680 screens, it is the largest multiplex network in the country. With the Covid-19 pandemic, declining foot traffic has alarmed both single-screen and multiplex businesses. Hindi film attendance decreased from 341 million in 2019 to a pitiful 189 million in 2022, claims media consulting firm Ormax. Only two Bollywood films were able to surpass the ₹100 crore milestone in revenue during the March quarter.
In a note, Nuvama Institutional Equities stated, “In our view, the innovation is interesting and will assist address low footfalls, particularly experienced in the case of Hindi movies.” The firm also added that it might help increase advance bookings for upcoming films.
First off, there are many cities across the nation where you may watch the trailer screening show. According to PVR Inox, there will be two events each day. 35,000 tickets were purchased over the previous weekend nationwide, according to Nuvama. Since that consumers can freely watch trailers on their cellphones or TVs from the comfort of their homes, it will be interesting to see if PVR Inox’s experiment gains traction.
