Tata has a history of bringing surprising models to the Auto Expo and this time the near-production Harrier EV debuted at the ongoing 2023 Auto Expo, as did the first public appearance of the Avinya concept and close-to-production iterations of the electrified Sierra and the Curvv midsize SUV.
The Tata Curvv was unveiled in concept form last year, and the prototype on display at Tata’s show floor is a scaled-down version. The midsize SUV will be introduced next year and will be available in both electric and ICE variants. The IC-powered Curvv is expected to sit below the Harrier in the brand’s domestic lineup.
With an overall length of around 4.3 metres, it will likely compete with the Hyundai Creta, Kia Seltos, VW Taigun, Skoda Kushaq, Maruti Suzuki Grand Vitara, and Toyota Urban Cruiser Hyryder. It could be powered by a 1.2-litre turbocharged petrol engine with a maximum power output of around 120 PS. Alternatively, the Nexon powertrain could be upgraded to produce more horses.
The Tata Curvv on display appears to represent a new design direction for the homegrown automaker, which has expanded rapidly in recent years.
The prototype on display could be the next iteration of the Impact Design philosophy (New Digital Design), and it has a metallic red body colour. With a thin horizontal LED strip positioned under the bonnet, LED headlamps housed within a sharp assembly, wide air intake on the bumper with hexagonal black mesh, razor-sharp bonnet structure, large sized alloy wheels with black wheel arch cladding, a coupe-like roofline, an edgy rear profile, and so on, the front fascia has a striking appeal.
According to Tata, the ICE version of the Concept Curvv combines the SUV’s robust appeal with the ideal balance of elegance, performance, and practicality. It will be interesting to see how the final production model turns out, but getting close to at least 85% of this version will undoubtedly make a visual statement, and Tata is known to back up its claims.
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