The International Cricket Council is establishing a plan to begin the process to sell the next media rights for the next cycle that starts from 2024 and will end by 2031. However, one thing to point out is the fact that the ICC is planning to sell the media rights two years in advance. As per sources, ICC is taking measures as it is uncomfortable regarding IPL tender rights going into the market next year as that would mean that they would get bigger bids for selling media rights.
Hence to take countermeasures, the International council has decided to go through with the plan of selling the media rights at least 24 months before the next cycle commences. Thus the board is planning to start the process by December this year. Subsequently, a verified source from the ICC has revealed the reason for initiating the selling process of media rights.
“It’s right, ICC is initiating the selling process before the end of this year. They don’t want to get caught in the crossfire as BCCI is likely to launch IPL media rights tender before March – April 2022. Another big change would be that ICC this time is likely to shun the process of selling all rights to one broadcaster as is the case with the current cycle of ICC rights where Star holds the entire global pie. ICC is likely to distribute their rights on territory to territory basis.”
Also Read: ICC T20 World Cup 2021: Full Schedule and Everything you need to know about the tournament
ICC Tournaments during the next cycle of Media Rights between 2024-2031
With the Word Test Championship gaining a lot of eyes and support from cricket fans across the globe, let’s take a look at all the ICC events that will take place during the next cycle of media rights between 2024-2031.
The platforms can telecast the 2027 and 2031 ICC Men’s Cricket World Cup (50 Overs). Further, it includes four Men’s T20 World Cup( 2024, 2026, 2028, 2030), two 50 over champions trophies (2025, 2029) and four world test championship tournaments(2025, 2027, 2029 and 2031). Along with the men’s tournaments, there will be several Women’s ICC tournaments and the U-19 World Cup during this period.
As a result, ICC is already making a move in the sub-continent to extend a plan to sell its media rights. According to few sources, the International Cricket Council has already started talks with all the regular media broadcasters like Disney Star, Sony, Viacom, Amazon and several others that are included in the Indian territory.
Therefore cricket fans from the Indian subcontinent can expect a lot of entertainment during the next phase of 6-7 years. Because media broadcasters will be willing to strike a deal with the council as soon as possible in order to telecast the international cricket games.
