September Drama Actor Brand Rankings: Kong Hyo Jin Claims the Crown, Song Kang Close Behind

The Korean Business Research Institute just dropped its monthly brand reputation rankings for drama actors, and there’s a new name sitting at the very top. Based on media coverage, fan interaction, and community buzz between August 15 and September 15, the list ranks the 50 most talked-about actors currently on Korean screens — and this month’s results have a clear standout.

Top 5 September Drama Actors This Month

Kong Hyo Jin Dominates With Near-Perfect Positivity

Kong Hyo Jin’s win isn’t a close call — her brand index of 2,800,097 puts her well ahead of the pack, powered by her role in A Bona Fide Killer. Keyword analysis around her name skewed heavily toward phrases like “rom-com queen” and “one shot, one kill,” and her positivity score came in at a stunning 90.97%, showing just how warmly audiences are receiving her performance this month.

A Bona Fide Killer and Four Hands, Two Sonatas Dominate the Chart

What stands out most is how two dramas are driving the top of the list. A Bona Fide Killer placed both Kong Hyo Jin and Jung Jun Won in the top three, while Four Hands, Two Sonatas landed Song Kang and Lee Jun Young at second and fourth. This kind of dual placement usually signals a drama that’s genuinely resonating with viewers, not just one lead carrying the buzz alone.

Brand reputation rankings like these, compiled through big data analysis, have become an increasingly influential barometer in Korean television drama, often shaping casting buzz and endorsement deals well beyond the ratings charts alone.

Notable Names Further Down the List

Beyond the top five, familiar faces like Kim Hye Soo (6th), Suzy (19th), Ji Sung (21st), and Jung Hae In (23rd) also secured spots in the top 30, reflecting a month packed with strong drama performances across genres.

For more K-drama rankings and celebrity updates, visit TechnoSports Entertainment.

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