Some athletes chase legacy through records. Others build it through the next generation. Neeraj Chopra, India’s Olympic javelin champion, just took that second path — stepping up from Ambassador to Co-owner of the UBS Athletics Kids Cup, one of India’s largest grassroots sports initiatives.
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What’s Changing?
Chopra has backed the programme as Ambassador for two seasons already. Now, as Co-owner, he’s putting his name — and vision — directly behind its next phase of growth. “The more children play, the greater the chance of creating future champions,” he said, reflecting on why the move felt like a natural next step.
What Is the UBS Athletics Kids Cup?
It’s a grassroots sports initiative designed to introduce children to athletics through fun, inclusive competition. So far, it has reached:
- 250,000+ children
- 2,500+ schools
- 5 cities across India
- Nearly 50% girl participants
Neeraj Chopra: Overview
| Detail | Information |
|---|---|
| New Role | Co-owner (previously Ambassador) |
| Initiative | UBS Athletics Kids Cup |
| Children Reached So Far | 250,000+ |
| Schools Involved | 2,500+ |
| Cities | 5 |
| Girl Participation | ~46-50% |
| Next Goal | 1 million children |
The Bigger Vision
Co-founder Daniel Schenker, CEO of Dspowerparts, called Chopra’s move “the strongest validation any programme can receive” — someone who understands the sport firsthand choosing to invest personally in its future. With Chopra now on board as Co-owner, the initiative is targeting one million children nationwide, aiming to build one of the world’s largest grassroots sports movements while encouraging confidence, discipline, and lifelong participation in sport.
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FAQs
Q1: What is Neeraj Chopra’s new role with UBS Athletics Kids Cup?
He has become Co-owner of the initiative after serving as its Ambassador for two seasons.
Q2: How many children has UBS Athletics Kids Cup reached so far?
Over 250,000 children across 2,500+ schools in five Indian cities.
