Lim Young Woong Reclaims the Throne — June 2026 Advertisement Model Brand Reputation Rankings Revealed

Korea’s brand king is back on top. 12The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models, determined through an analysis of consumer behavior using big data collected from May 4 to June 4.

And for the first time since May’s shakeup, Lim Young Woong has reclaimed the No. 1 spot — while a surprising breakout star crashed into the Top 5 with a jaw-dropping 1,094% surge.

June 2026 Top 10 Advertisement Model Rankings

11 The Korea Corporate Reputation Research Institute measured the brand reputation index for advertising models through consumer behavior analysis using 37,645,645 pieces of advertising model brand big data. 13 This figure represents a 21.90% decrease compared to the 48,203,029 records from the previous month.

No. 1: Lim Young Woong — The Consistent King

12 Lim Young Woong topped this month’s list with a brand reputation index of 2,495,542. High-ranking phrases in his keyword analysis included “Hero Generation,” “concert,” and “positive influence,” while his highest-ranking related terms included “outstanding,” “record,” and “donate.” Lim Young Woong’s positivity-negativity analysis also revealed a score of 92.67 percent positive reactions. 13 First-place Lim Young-woong recorded a brand reputation index of 2,495,542, a 25.49% decline from 3,349,309 in May. Despite the numerical drop, the trot superstar’s loyal fanbase — known as Hero Generation — continues to generate massive engagement through concerts, charity work, and brand deals.

The Biggest Story: Lee Soo Ji’s Meteoric Rise

The real headline this month isn’t the top spot — it’s No. 5. 12Lee Soo Ji shot to fifth place after seeing a staggering 1,094.68 percent increase in her brand reputation index, bringing her score for June to a total of 2,079,800.

That’s not a typo — a ten-fold increase in a single month. The actress’s explosive rise is likely fueled by her recent drama buzz and endorsement deals making waves across Korean media.

How May’s Top 5 Shifted in June

15 Byeon Woo Seok topped last month’s list after seeing a whopping 356.40 percent increase in his brand reputation index since April. In June, he slipped to second but still maintained a strong score of 2,408,653, proving his staying power following his “Grand Prince Ian” drama success.

Full Top 30 for June 2026

11 The June 2026 advertising model brand reputation survey was conducted through brand big data analysis of Lim Young Woong, Byeon Woo Seok, Park Ji Hoon, BTS, Lee Soo Ji, BLACKPINK, Ryu Hyun Jin, Son Heung Min, Lee Jung Hoo, Yoo Jae Suk, Jeon Ji Hyun, ILLIT, Go Youn Jung, Koo Kyo Hwan, Kim Yuna, Gong Hyo Jin, Lee Byung Hun, Kim Do Young, Yoo Hae Jin, Lee Chan Won, Kim Hye Yoon, Park Bo Young, IVE, Park Eun Bin, Kim Go Eun, Young Tak, Psy, aespa, Kang Dong Won, and Jeon Hyun Moo.

Notable K-pop entries in the Top 30 include:

How Are These Rankings Calculated?

12 The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month.

11 The Lim Young Woong brand was analyzed with a brand reputation index of 2,495,542, based on a participation index of 150,008, a media index of 258,949, a communication index of 1,563,867, and a community index of 522,718.

Lim Young Woong’s dominance in the communication index (1,563,867) — which measures social media interaction — shows just how active his fanbase is compared to other celebrities.

2026 Monthly No. 1 Winners — The Race So Far

The race for 2026’s most dominant advertisement model is a three-way battle between Lim Young Woong, Byeon Woo Seok, and BTS — with Lee Soo Ji emerging as a dark horse contender.

For a full overview of South Korea’s advertising industry and celebrity endorsement culture, visit the Korean Wave Wikipedia page.

What This Means for Brands

These rankings directly influence which celebrities land the biggest endorsement deals in South Korea. Brands like Samsung, Hyundai, and CJ Group closely monitor these monthly standings when selecting campaign faces. A Top 5 finish often translates to millions in new contract offers.

With Lim Young Woong maintaining a 92.67% positive reaction rate and Lee Soo Ji’s unprecedented surge, expect both to be heavily courted by advertisers in the coming months.

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