When a cricket star, a quirky TVC, and India’s own operating system come together for one smartphone — you pay attention.
What Just Launched?
On May 7, 2026, Ai+ Smartphone unveiled a new television commercial for its flagship Nova 2 Ultra, featuring Indian cricket star Ishan Kishan — and the approach couldn’t be more different from the typical spec-dump smartphone ad you’re used to seeing.
The Nova 2 Ultra itself launched in April 2026 and goes on sale from May 8, 2026 at ₹14,999, exclusively on Flipkart and select retail stores.
Nova 2 Ultra: Key Details
| Detail | Info |
|---|---|
| Price | ₹14,999 |
| Availability | May 8, 2026 — Flipkart & select retail stores |
| Operating System | NxtQuantum OS — India’s first sovereign mobile OS |
| Brand Ambassador | Ishan Kishan (Indian cricket star) |
| Campaign Style | Quirky, narrative-led, story-first TVC |
| Built By | NxtQuantum Shift Technologies, founded by Madhav Sheth |
| Focus | Privacy-first, design-led, long battery, trusted performance |
Why This TVC Is Different?
Most smartphone ads follow a predictable formula — slow-motion camera shots, benchmark comparisons, and a celebrity holding the phone. Ai+ Smartphone deliberately broke that mould.
The Nova 2 Ultra TVC places the device inside relatable, everyday moments with genuine humour and personality. Ishan Kishan’s natural screen presence — the same energy that makes him likeable on the cricket field — translates into an ad that feels authentic rather than rehearsed.
Archi Gogoi, Head of Brand, Marketing & Growth at Ai+ Smartphone, explained the thinking: the brand wanted to move away from predictable formats and create something instinctive and relatable — true to how people actually engage with technology today.
India’s First Sovereign Operating System — What That Means
This is perhaps the most significant angle of the Nova 2 Ultra story. The device runs NxtQuantum OS — positioned as India’s first sovereign mobile operating system, built by NxtQuantum Shift Technologies.
In a world where smartphone operating systems are almost entirely dominated by American platforms, a Made-in-India OS built on privacy-first architecture and designed for equitable access is a genuinely bold statement. For consumers who care about data ownership and digital sovereignty, this changes the conversation entirely.
The Brand’s Bigger Vision
Ai+ Smartphone isn’t positioning itself as just another affordable handset brand. The company is building toward a Connected Ecosystem — spanning AIoT products alongside smartphones — with the Nova 2 Ultra being the most complete expression of that vision to date.
At ₹14,999, if the device delivers on the promises of clean design, long battery life, and a trustworthy software experience, it could carve out a meaningful space in India’s competitive mid-range segment — especially among buyers who value the Made-in-India story.
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