AMD board partners are planning a second price increase on Radeon GPUs in February-March 2026, following a 5-10% hike in January. The shift comes with a strategic focus on 8GB models as memory costs continue rising.

AMD Radeon Price Changes: The Numbers

Detail	Information
January 2026 Increase	5-10% across most models
Next Increase	February-March 2026
Previous Hike	$10 per 8GB of VRAM (Dec 2025)
Affected Cards	RX 9070 XT, RX 9070, RX 9060 XT
Priority Models	RX 9060 XT 8GB, RX 7650 GRE
Strategy	Match NVIDIA pricing

Why Prices Are Rising

The AI boom has driven DRAM prices up 30-170%, directly impacting GPU production. AMD implemented a $10 increase per 8GB of VRAM in December 2025—16GB cards saw $20 hikes, 8GB models increased $10.

Board Channels reports suggest AMD partners aim to match NVIDIA GeForce pricing, eliminating AMD’s traditional value advantage.

8GB Models Now Priority

AMD is shifting production to 8GB configurations like the RX 9060 XT 8GB and RX 7650 GRE. This reduces VRAM requirements per unit, maintaining supply during shortages.

The RX 7650 GRE currently sits under $400 but may approach that threshold after the February-March adjustment.

Impact on Gamers

The Q1 increase could push Radeon prices near NVIDIA levels. With RTX 5060 Ti 16GB reaching $700, AMD’s competitive edge is vanishing.

Distributors are stockpiling inventory, potentially creating uneven availability as retailers delay sales before price adjustments.

Check current deals at TechnoSports PC hardware before the next wave hits.

Buyer Strategy

The memory shortage may persist until 2028 due to AI demand. Current retail prices still reflect pre-increase MSRPs on some models, making this a critical purchasing window.