Samsung has unveiled its “Made for India” Plus campaign, bundling bigger screens, Vision AI-powered viewing, free TV channels, extended warranty, and easy financing into a single offering. The initiative covers Neo QLED, OLED, and Crystal UHD TVs, aiming to simplify TV ownership for Indian consumers.

Plus Campaign Benefits at a Glance

Component	What You Get
Samsung TV Plus	150+ free channels (no subscription needed)
Samsung Care+	Up to 5 years warranty coverage (starts at ₹599)
Samsung Finance+	Zero percent interest options, paperless process
OS Upgrades	Up to 7 years of software updates
Security	Samsung Knox with Knox Vault
TV Ranges	Crystal UHD, Neo QLED, OLED

What’s Included

Samsung TV Plus: Access 150+ free national and international channels across entertainment, movies, news, and regional content—no subscriptions or downloads required. This addresses the growing demand for accessible streaming content without recurring costs.

Samsung Care+: Enhanced after-sales service with up to five years of warranty coverage. The comprehensive warranty starts at ₹599 for two years, backed by 100% genuine parts and Samsung’s nationwide service network. This tackles a key concern for Indian consumers: long-term product reliability and service availability.

Samsung Finance+: Flexible, paperless financing with zero percent interest plans. The simplified process reduces purchase barriers, making premium TVs more accessible at the point of sale.

Vision AI and Future-Proofing

All TVs in the Plus campaign feature Samsung Vision AI for intelligent picture enhancement, automatically optimizing content based on what you’re watching. The promise of up to seven years of OS upgrades ensures devices stay current with software improvements and new features—critical as smart TVs become central entertainment hubs.

Samsung Knox provides security through features like Knox Vault, safeguarding user data and privacy as TVs increasingly connect to home networks and personal accounts.

Why “Made for India”

“The Plus campaign reflects our deep understanding of Indian consumers and their expectation for greater value from purchases,” explains Viplesh Dang, Senior Director of Visual Display Business at Samsung India. “Today’s TV buyers seek more than superior picture quality. They want longevity, flexibility, smart experiences, and trusted service.”

The campaign addresses India’s diverse consumption patterns, growing demand for large screens, and need for reliable after-sales support. By bundling content access, extended warranties, and financing into the purchase, Samsung simplifies decision-making while delivering tangible long-term value.

Market Context

Samsung has held the No. 1 TV brand position globally for 19 consecutive years. The Plus campaign strengthens its leadership in India by offering differentiation beyond screen technology—addressing the complete ownership experience from purchase through years of use.

Indian consumers increasingly prioritize total cost of ownership over upfront price alone. Extended warranty coverage, free streaming content, and long-term software support directly address these concerns while making premium features more accessible through flexible financing.

What This Means for Buyers

The Plus campaign makes premium TV ownership more straightforward: bigger screens with AI-powered picture quality, access to free content without juggling subscriptions, confidence in long-term support through extended warranties, and flexible payment options to fit different budgets.

For consumers upgrading from older TVs or buying their first large-screen smart TV, the bundled benefits provide clarity on what they’re getting beyond the display itself.

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