Realme has launched its ambitious Make in India audio manufacturing journey, partnering with Optiemus Electronics Limited (OEL) to produce audio products domestically. Starting with the realme Buds T200 Lite at OEL’s Noida facility, this collaboration marks a strategic shift toward complete AIoT product localization within three years.
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Realme-Optiemus Manufacturing Partnership: Production Scale & Timeline
The partnership represents Realme’s broader strategy to transform India from an import market into a manufacturing hub for global audio products. This initiative coincides with Realme’s seventh anniversary in the Indian market.
| Manufacturing Aspect | Current Status | Future Plans |
|---|---|---|
| Production Capacity | 2,500 units/day | Scale to 10,000 units/day |
| First Product | realme Buds T200 Lite | Hybrid ANC earbuds next |
| Annual Target | 5 million AIoT devices | Complete portfolio shift |
| Job Creation | 2,000+ employment opportunities | Local talent development |
| Timeline | Production started | 3-year complete localization |
| Location | OEL Noida facility | Expanded manufacturing base |
What Makes This Partnership Special?
The collaboration goes beyond simple assembly to comprehensive localization. Realme plans to source critical components—batteries, PCBs, cables, and chargers—from Indian suppliers, creating an integrated domestic supply chain for audio products.
The initial focus on realme Buds T200 Lite provides a foundation for expanding to advanced products like hybrid active noise cancellation earbuds including the realme Buds T200, demonstrating progressive manufacturing capability development.
Strategic AIoT Localization Vision
Realme’s three-year roadmap encompasses entire AIoT portfolio migration to Indian manufacturing, including earphones, smartwatches, and headphones. This ambitious plan positions India as Realme’s global manufacturing hub rather than just a consumer market.
The “build for India, build in India, and make products that can compete anywhere” philosophy emphasizes quality standards meeting international competition requirements while serving domestic demand efficiently.
Economic Impact & Employment Generation
The partnership projects creating over 2,000 jobs across manufacturing, supply chain, and support functions. This employment generation contributes to India’s skilled workforce development in electronics manufacturing—a key government priority under various industrial policies.
Leadership Perspectives on Manufacturing Success
Francis Wong, Head of Product Marketing at Realme, emphasizes rapid execution from planning to production, showcasing operational efficiency. The focus on bringing advanced hybrid ANC models into local production demonstrates commitment to premium product manufacturing capabilities.
Ashok Gupta, Chairman of Optiemus Group, highlights the long-term strategic nature beyond production targets, emphasizing sustainable partnership building and scalable manufacturing infrastructure.
For more Make in India updates and electronics manufacturing coverage, visit our manufacturing news section and audio product reviews.
This partnership represents Realme’s evolution from smartphone brand to comprehensive AIoT ecosystem manufacturer, strengthening India’s electronics manufacturing landscape.
FAQs
What’s Realme’s first locally manufactured audio product in India?
The realme Buds T200 Lite is the first product manufactured at OEL’s Noida facility.
How many jobs will this Realme-Optiemus partnership create?
The collaboration is projected to create over 2,000 jobs in India’s electronics sector.
