Lava is set to shake up India’s budget smartphone market with the Blaze AMOLED 2 5G launching on August 11. Positioned as the slimmest device under ₹15,000, measuring just 7.55mm thick and weighing 174g.
Table of Contents
Lava Blaze AMOLED 2 5G: Key Specifications
The upcoming device promises premium features at an accessible price point, targeting style-conscious buyers who demand flagship-level aesthetics without the premium cost.
Detailed Specifications Overview
| Feature | Specification |
|---|---|
| Display | 6.67-inch AMOLED, 120Hz refresh rate |
| Processor | MediaTek Dimensity 7060 chipset |
| OS | Android 15 |
| Camera | 50MP Sony sensor |
| Thickness | 7.55mm (slimmest in segment) |
| Weight | 174g |
| Expected Price | Under ₹15,000 |
Linea Design Philosophy: Premium Aesthetics
Lava introduces the “Linea” design philosophy, inspired by the Latin word for “linear” and built on four pillars: Functionality, Quality, Craftsmanship, and Innovation. This approach aims to deliver precision engineering with elegant aesthetics.
Market Strategy and Competition
Positioned as a strategic move in the fiercely competitive budget 5G market, the Blaze AMOLED 2 5G targets consumers seeking premium features at accessible prices. With 5G adoption accelerating across India, this timing positions Lava advantageously.
Why This Launch Matters
The Indian smartphone market has seen increased demand for budget 5G devices that don’t compromise on design or essential features. Lava’s focus on creating the slimmest profile in its segment shows the brand’s commitment to standing out in a crowded marketplace.
For more information about Lava’s complete smartphone portfolio, visit Lava’s official website.
The August 11 launch will determine whether Lava can successfully challenge established players in the competitive budget smartphone segment with this design-focused approach.
FAQs
When does the Lava Blaze AMOLED 2 5G launch in India?
The device officially launches on August 11, 2025.
What makes the Blaze AMOLED 2 5G unique in its price segment?
It’s positioned as the slimmest phone under ₹15,000 at just 7.55mm thickness.
