~ Backed by entrepreneur Bhumika Vora, owned by BA Sports Club LLP, signals the league’s next phase of growth ~
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Building on the resounding success of the debut season, Uttar Pradesh Kabaddi League (UPKL), SJ Uplift Kabaddi has announced the induction of a new franchise, Kanpur Warriors, for UPKL Season 2. The team owned and operated by BA Sports Club LLP, and led by entrepreneur Bhumika Vora, marks a major push to bring kabaddi into the cultural spotlight of one of Uttar Pradesh’s most passionate cities.
Conceptualized, owned, and operated by SJ Uplift Kabaddi, UPKL continues to expand into kabaddi-strong belts across the state. With Kanpur’s long-standing kabaddi heritage, vibrant youth circuits, and growing appetite for competitive sport, Kanpur Warriors’ addition marks a strategic milestone in the league’s mission to deepen inclusivity and unearth local heroes.
Talking about the announcement, Sambhav Jain, Director and Founder, SJ Uplift Kabaddi, said, “UPKL was always envisioned as a launchpad for grassroots athletes, transforming kabaddi from a gully sport into a structured professional ecosystem. Following the extraordinary success of Season 1, welcoming new cities like Kanpur is not just growth; it is our evolution. Kanpur’s inclusion strengthens our vision to build a tiered ladder for athletes: from local leagues to UPKL and eventually national and global stages.”
Kanpur Warriors Joins Uttar Pradesh Kabaddi League As Newest Franchise
This milestone builds on the momentum of UPKL’s standout inaugural season, which reached over 30 million TV viewers as per BARC India and generated 300+ million digital impressions, driven largely by audiences from Tier 2 and Tier 3 cities.
Bhumika Vora, Owner, Kanpur Warriors, said, “Kanpur is a city full of fire, heritage, and underrepresented talent, and with Kanpur Warriors, we now have a platform to showcase, build, and grow. Through UPKL, we aim to break stereotypes, back our youth, and place kabaddi at the center of Kanpur’s sporting identity. The name ‘Warriors’ reflects not just athletic grit, but the spirit of our people. We are building a platform where kabaddi is a sport of choice, not just an alternative.”
Kanpur Warriors is poised to spark a movement on and off the mat — championing fan culture, youth engagement, and local pride. Its digital-first brand launch is set to ignite regional passion and rally a new generation of kabaddi enthusiasts. As a key pillar in UPKL’s expansion, Kanpur signals a bold push to transform traditional kabaddi heartlands into high-performance hubs fueled by ambition and pride.
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