PowerColor announces its custom Hellhound AMD Radeon RX 7900 GPU

The first image of PowerColor Japan’s rumored future Hellhound Radeon RX 7900-series graphics card has been made public. The device will presumably be positioned differently from PowerColor’s Red Devil-branded Radeon RX 7900 boards, which the company teased before.

In the image of PowerColor’s new Hellhound add-in board, three things instantly strike out (AIB). Two eight-pin PCIe auxiliary power connectors, two radiators, many heat pipes, and blue LEDs are all part of the highly advanced three-slot cooling system (or RGB LEDs set to blue).

For AMD’s Radeon RX 7900-based graphics cards, huge coolers will probably be standard, so we are not surprised to see one here. It is a little surprising to find a Hellhound Radeon RX 7900-series graphics card with only two eight-pin PCIe power connectors, given that PowerColor outfitted their Radeon RX 6900 XT and RX 6950 XT graphics cards with three eight-pin PCIe power connectors. However, there is a potential justification for this.

For their top-tier graphics cards, PowerColor uses the Red Devil and Liquid Devil brands, but the Hellhound brand is only used for performance mainstream boards and items targeted at modders searching for fashionable AIBs. The PowerColor Hellhound Radeon RX 7900-series card looks amazing without a question. PowerColor may have reduced the number of power ports on the Hellhound-branded graphics cards, though, to differentiate them from its top-tier Devil-branded graphics cards. Naturally, this will restrict the product’s power budget and overclocking capabilities, but it should also guarantee that its cooling system is enough for this component.

The question is whether PowerColor will sell the top-tier Radeon RX 7900 XTX card only under the Red Devil and Liquid Devil trademarks and reserve the Hellhound brand for Radeon RX 7900 XT models that are less expensive.

On December 13, AMD intends to begin selling its reference AMD Radeon RX 7900 XT and Radeon RX 7900 XTX devices, which are expected to compete for the title of top gaming graphics cards. Whether all of AMD’s AIB partners will be able to release their specialized Radeon RX 7900-series devices by that date is still unknown.

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