Sunday, November 27, 2022
JVSpin

Flipkart data reveals 43’ inch TVs pip 32’ inch as the new favourite as Indians upgrade to larger screen TVs this festive season

- Advertisement -

Over the past decade, customers’ television viewing experience has significantly changed with the introduction of Smart TVs enabling them to replicate their smartphone experience on a larger screen while having an immersive experience. This coupled with the rising popularity of OTT platforms, TVs offering a theatre-like experience have also led to an increase in demand for wider screens across the country.

According to insights from Flipkart, the demand for 43-inch TV (4K especially) over 32-inch TV has more than doubled in the first half of 2022 over 2021, representing a noticeable shift in the consumer’s preference from previous years. During the January-July period, the platform witnessed over 2 million increase in searches for premium large screen TVs as an increasing number of customers are looking for better resolution (FHD or 4K) and features such as 4K UHD, Dolby technology, smart assistant for a delightful experience. This trend was also consistent in the recently concluded Big Billion Days with TVs and larger screen TVs being one of the most purchased items. 

The availability of large screen TVs coupled with affordability constructs like Buy Now pay later helped  customers to upgrade. While metros accounted for over one-fourth of the demand, tier 3 cities and beyond hold nearly 50% of the demand share. Affordable payment constructs such as No Cost EMI, Debit Card EMI helped over 30% of customers upgrade to large screen TVs using the former constructs from January-July this year over the same period last year.

Flipkart data reveals 43’ inch TVs pip 32’ inch as the new favourite as Indians upgrade to larger screen TVs this festive season

1xbit

Hari Kumar, Vice-President, Large Appliances at Flipkart said, “The Television segment has been a rapidly evolving category in India over the past few years and Flipkart has been at the forefront of enabling customers to upgrade seamlessly and in an affordable manner. In the first half of this year and during the Big Billion Days, 43’ inch TVs have emerged as a clear winner as an increasing number of customers are preferring larger screens to have an immersive TV viewing experience. At Flipkart, we believe that we’ve democratised the ‘big screen experience’ for India and Bharat and are dedicated to meeting the changing demands of our consumers by working with our seller partners.”

The increase in demand for large Screen TVs has also led to brands introducing new models with technologies such as Google TVs, QLED and GloLed from brands such as Sony, LG, VU, Thomson, Kodak, Blaupunkt, Infinix and Mi to name a few. This festive season saw more than 100 new models being introduced collectively across brands. 

Read: Top 10 exciting deals on 5G enabled smartphones that you should buy during Amazon Great Indian Festival 2022

- Advertisement -
spot_img
Rahul Roy
Rahul Roy
I am a computer guy by profession and a sports fanatic by choice.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Articles

Bitdefender WW

Stay Connected

220FansLike
122FollowersFollow
187FollowersFollow
Ajio [CPS] IN

Hot Topics

spot_img

Latest Articles

Trending

Featured

Adblocker detected! Please consider reading this notice.

We've detected that you are using AdBlock Plus or some other adblocking software which is preventing the page from fully loading.

We don't have any banner, Flash, animation, obnoxious sound, or popup ad. We do not implement these annoying types of ads!

We need money to operate the site, and almost all of it comes from our online advertising.

Please add technosports.co.in to your ad blocking whitelist or disable your adblocking software.

×
TOP 10 HILL STATIONS OF INDIA TO VISIT ONCE IN LIFE Will Google Pay & PhonePe soon get a transaction limit? AMUL, BYJUs, & JIO-CINEMA: INDIAN BRANDS BOOSTS THE FIFA WORLD CUP 2022 THREE COMPANIES OF TRILLION DOLAR CLUB BYD ATTO 3 ELECTRIC SUV OPEN FOR BOOKINGS