Thursday, August 11, 2022

Top earning Indian influencers aged 55 years or above in 2022

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We live in a society where virtually everyone is connected online. Generations of young people have grown up with social media in their lives, and many people earn a living through sponsored posts. But what about our older generation?

  • Seema Anand (61) is the granfluencer that potentially earns the most though sponsored posts, with average earnings of ₹231,184 per sponsored Instagram post.
  • She stands to earn more than the average pension in India from just one sponsored post.

Top earning Indian influencers aged 55 or above in 2022

IG HandleNameFollowersAverage Earnings Per Post (₹)Number of posts to equal average pension (₹150,000)
@seemaanandstorytellingSeema Anand732,000₹231,1841
@dinesh.mohan.58Dinesh Mohan308,000₹97,7222
@ravi.bala.sharmaRavi Bala Sharma192,000₹61,1863
@caughtcrafthandedSheela Bajaj43,000₹21,0608

Taking the top spot is 61-year-old Seema Anand (@seemaanandstorytelling), she is a sexual health educator, who dispels sexual myths, answers questions, and combats taboo’s to her 732,000 followers. She is also a mythologist and the author of The Arts of Seduction. She stands to earn an estimated ₹231,184 per sponsored post, which eclipses the average pension of ₹150,000 in just one post!

In second place is 63-year-old model Dinesh Mohan (@dinesh.mohan.58) who has also appeared in films such as Veere Di Wedding (2018), the Salman Khan-starrer Bharat (2019), and Saand Ki Aankh (2019). His Instagram following of 308,000 could potentially earn him ₹97,722 per sponsored post, which would better the average Indian pension with just 2 posts.

64-year-old Ravi Bala Sharma (@ravi.bala.sharma), also known as ‘Dancing Dadi’ takes third place. She shows energy beyond her years with dancing videos that have earnt her a following of 192,000 which could earn her ₹61,186 per sponsored post. 

Sheela Bajaj (@caughtcrafthanded) completes the list with estimated earnings of ₹21,060 per sponsored post, this could supplement her homemade crafts business where she sells crochet clothing and plush toys. 


  1. sought to discover the ‘granfluencer’ potentially earning the most through sponsored social media posts
    • ‘Granfluencer: social media influencer aged 55 or over
  2. A seed list was created utilising an article from Vice
  3. Influencer Marketing Hub’s predicted social media earnings calculator was used for the Instagram accounts, and the average amount was taken for each account.
    • TikTok was not included in this study as it is currently banned in India.
    • The amount was then converted to Indian Rupees.
    •  All figures are rounded to the nearest whole number.
  4. The amounts were then compared to the average Indian pension 

Read: Top 10 football clubs with the most Instagram followers in 2022

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Rahul Roy
Rahul Roy
I am a computer guy by profession and a sports fanatic by choice.


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