Top 10 most marketable athletes in the world in 2020

The World’s most marketable athletes’ list has been powered by Nielsen’s athlete marketability assessment methodology, called the Influencer Selection and Measurement Framework.

To develop this year’s list of the World’s 50 Most Marketable Athletes, Nielsen analysed over 6,000 athletes from 21 sports, taking into consideration reach, relevance, resonance, and return against objectives.

Let’s take a look at the top 10 most marketable athletes in the world in 2020:

Credits: Adidas’ twitter

10. Paulo Dybala

Sports: Football
Nationality: Argentina
Age: 26

Athlete Influencer Score: 100

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Reach: 38
Relevance: 6
Resonance: 18
Return: 38

Will It Be Manchester City or Liverpool That Lifts the Premier League Trophy?

9. Mohamed Salah

Sports: Football
Nationality: Egypt
Age: 28

Athlete Influencer Score: 103

Reach: 44
Relevance: 6
Resonance: 16
Return: 37

Rohit Sharma of India raises his bat after scoring a hundred during the 2nd ODI between India and the West Indies held at the ACA-VDCA Stadium, Visakhapatnam on the 18th December 2019. Photo by Vipin Pawar / Sportzpics for BCCI

8. Rohit Sharma

Sports: Cricket
Nationality: India
Age: 33

Athlete Influencer Score: 103

Reach: 42
Relevance: 10
Resonance: 18
Return: 33

7. Khabib Nurmagomedov

Sports: MMA
Nationality: Russia
Age: 32

Athlete Influencer Score: 106

Reach: 43
Relevance: 5
Resonance: 33
Return: 25

6. Neymar Jr

Sports: Football
Nationality: Brazil
Age: 28

Athlete Influencer Score: 107

Reach: 50
Relevance: 3
Resonance: 21
Return: 22

5. Bianca Andreescu

Sports: Tennis
Nationality: Canada
Age: 20

Athlete Influencer Score: 107

Reach: 30
Relevance: 48
Resonance: 11
Return: 18

Indian cricket captain Virat Kohli raise his bat after winning the match against West Indies during the first T20 international cricket match of a three-match series between India and West Indies at the Rajiv Gandhi International Cricket Stadium in Hyderabad on December 6, 2019. (Photo by NOAH SEELAM / AFP) / —-IMAGE RESTRICTED TO EDITORIAL USE – STRICTLY NO COMMERCIAL USE—–

4. Virat Kohli

Sports: Cricket
Nationality: India
Age: 31

Athlete Influencer Score: 109

Reach: 43
Relevance: 9
Resonance: 26
Return: 31

3. LeBron James

Sports: Basketball
Nationality: America
Age: 35

Athlete Influencer Score: 110

Reach: 50
Relevance: 5
Resonance: 18
Return: 37

via Juventus’ twitter

2. Cristiano Ronaldo

Sports: Football
Nationality: Portugal
Age: 35

Athlete Influencer Score: 113

Reach: 50
Relevance: 5
Resonance: 24
Return: 34

1. Lionel Messi

Sports: Football
Nationality: Argentina
Age: 33

Athlete Influencer Score: 115

Reach: 50
Relevance: 5
Resonance: 23
Return: 37

Source

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Rahul Roy
I am a computer guy by profession and a sports fanatic by choice.

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