The World’s most marketable athletes’ list has been powered by Nielsen’s athlete marketability assessment methodology, called the Influencer Selection and Measurement Framework.
To develop this year’s list of the World’s 50 Most Marketable Athletes, Nielsen analysed over 6,000 athletes from 21 sports, taking into consideration reach, relevance, resonance, and return against objectives.
Let’s take a look at the top 10 most marketable athletes in the world in 2020:
10. Paulo Dybala
Sports: Football
Nationality: Argentina
Age: 26
Athlete Influencer Score: 100
Reach: 38
Relevance: 6
Resonance: 18
Return: 38
9. Mohamed Salah
Sports: Football
Nationality: Egypt
Age: 28
Athlete Influencer Score: 103
Reach: 44
Relevance: 6
Resonance: 16
Return: 37
8. Rohit Sharma
Sports: Cricket
Nationality: India
Age: 33
Athlete Influencer Score: 103
Reach: 42
Relevance: 10
Resonance: 18
Return: 33
7. Khabib Nurmagomedov
Sports: MMA
Nationality: Russia
Age: 32
Athlete Influencer Score: 106
Reach: 43
Relevance: 5
Resonance: 33
Return: 25
6. Neymar Jr
Sports: Football
Nationality: Brazil
Age: 28
Athlete Influencer Score: 107
Reach: 50
Relevance: 3
Resonance: 21
Return: 22
5. Bianca Andreescu
Sports: Tennis
Nationality: Canada
Age: 20
Athlete Influencer Score: 107
Reach: 30
Relevance: 48
Resonance: 11
Return: 18
4. Virat Kohli
Sports: Cricket
Nationality: India
Age: 31
Athlete Influencer Score: 109
Reach: 43
Relevance: 9
Resonance: 26
Return: 31
3. LeBron James
Sports: Basketball
Nationality: America
Age: 35
Athlete Influencer Score: 110
Reach: 50
Relevance: 5
Resonance: 18
Return: 37
2. Cristiano Ronaldo
Sports: Football
Nationality: Portugal
Age: 35
Athlete Influencer Score: 113
Reach: 50
Relevance: 5
Resonance: 24
Return: 34
1. Lionel Messi
Sports: Football
Nationality: Argentina
Age: 33
Athlete Influencer Score: 115
Reach: 50
Relevance: 5
Resonance: 23
Return: 37
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