Samsung announces its partnership with silicon giant AMD for their upcoming Exynos chips to implement RDNA graphics to gaming smartphones
The South Korean smartphone manufacturer who is the number one in smartphone sales around the globe are taking a huge leap in smartphone graphics. The other day it has declared a multiyear partnership with AMD to implement their new RDNA architecture to new age Exynos chips.
Samsung does make its own chips to power its own smartphones, but they have lagged behind Qualcomm for one reason mostly – the GPU. The Mali GPU isn’t that great especially at the premium segment, people expect more powerful graphics in this smartphone gaming era.
To bridge the gap and make new generation mobile SoCs with powerful graphics, Samsung ties its hand with graphics giant AMD and use their architecture for developing.
Previously they tried to make something of its own but NVIDIA did file a claim against Samsung to use their GPU design without proper licensing. This legal battle went for long days and ended with nothing for both sides.
It’s hard to see how two technological giants avoid each other in spite of the fact remains that NVIDIA uses their memory in the GPUs.
This significantly hurt Samsung’s own Exynos chips, because they never failed to implement the horsepower. Samsung even developed the 7nm based SoCs that is currently used in the Galaxy S10 and S10+.
They lagged behind the likes of Apple Bionic chips and Qualcomm Snapdragon chips by a huge margin if graphics is taken into comparison. Now, gaming smartphones are very popular these days and is basically ruling the market.
Gaming smartphones require a lot of GPU as well as CPU power, which Samsung is lacking in the graphics department. Using AMD’s new RDNA architecture will help Samsung to use its design on the new gaming chips for gaming smartphones.
Well, Samsung might not implement the RDNA graphics to all of their chips because ARM’s own GPU design is quite good for everyday tasks, but when gaming comes to consideration, this will definitely be a game changer for Samsung.
Adoption of our Radeon graphics technologies across the PC, game console, cloud and HPC markets has grown significantly and we are thrilled to now partner with industry leader Samsung to accelerate graphics innovation in the mobile market,
This strategic partnership will extend the reach of our high-performance Radeon graphics into the mobile market, significantly expanding the Radeon user base and development ecosystem.
Dr Lisa Su, CEO of AMD
But to keep in mind that AMD’s never really developed their own smartphone graphics but they have their vast resource of 7nm GPUs that consume low power, but for smartphone usage, Samsung has to well optimize and customize it with its own chipsets.
So this will be an interesting move, to see how Samsung and AMD implement their new relationship and how NVIDIA responds to that.
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