India’s spice market is going premium — and ZOFF Foods is leading the charge. The Raipur-based spice brand has raised $2 million in a Pre-Series B funding round led by JM Financial Private Equity through its India Growth Fund III, with continued backing from Aman Gupta, Co-Founder of boAt. This is the second consecutive round from the same investors, signalling strong and sustained confidence in the brand.
ZOFF Foods Pre-Series B: Key Details
| Detail | Info |
|---|---|
| Funding Amount | $2 Million |
| Round | Pre-Series B |
| Lead Investor | JM Financial Private Equity (India Growth Fund III) |
| Co-Investor | Aman Gupta, Co-Founder, boAt |
| Founded | 2018, Raipur |
| Founders | Akash Agrawalla & Ashish Agrawal |
| Retail Presence | 30,000+ general trade stores, DMart, Reliance, quick commerce |
| Use of Funds | Offline expansion, marketing, distribution, quick commerce scaling |
The fresh capital will go toward strengthening offline distribution, scaling quick commerce presence, and expanding its General Trade network across India — pushing ZOFF deeper into the households it’s already winning over online.
Why ZOFF Foods Is One to Watch in India’s FMCG Space
India’s spices market is massive but largely unorganised — and that’s exactly where ZOFF has built its edge. With in-house manufacturing, cool grinding technology, and zip-lock packaging (both category firsts), the brand carved out a differentiated position in a crowded space long before institutional money came in. Today, its products span whole spices, blended masalas, dry fruits, 5-minute gravies, and 1-minute marinade mixes — squarely aimed at time-pressed urban consumers.
Aman Gupta’s continued involvement is telling. He built boAt into one of India’s biggest consumer brands and clearly sees a similar trajectory here. JM Financial’s Vinit Rai echoed the sentiment, calling ZOFF “a brand that resonates with consumers” — a rarity in a category driven mostly by commodities. According to IBEF’s FMCG sector report, India’s branded spices segment is among the fastest-growing within FMCG, making this an opportune time to scale. Stay on top of India’s startup ecosystem with Technosports.
