In a major move to clean up its content ecosystem, YouTube is rolling out a strict new policy from July 15, 2025, that will block monetisation of repetitive, reused, or copied videos. This bold revision is part of the updated YouTube Partner Program (YPP), aimed at supporting authentic creators while cracking down on low-effort and duplicate content flooding the platform.
If you’re a content creator banking on reaction mashups, AI-generated slideshows, or rehashed viral clips, it’s time to rethink your strategy.
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What’s Changing in the YouTube Policy?
From July 15, YouTube will no longer allow creators to earn revenue from videos that lack originality or have been lazily repurposed. The new guidelines clearly define the platform’s zero-tolerance approach toward:
- Clickbait-heavy content
- Low-quality video compilations
- Mass-produced, repetitive uploads
- Overly edited versions of others’ work
Creators guilty of using such methods will face monetisation restrictions—regardless of subscriber count or watch time.
Why Is YouTube Enforcing This New Policy?
This policy update is driven by YouTube’s desire to protect the platform’s integrity and reward genuine creators. In recent years, the rise in click-driven, low-value content has diluted viewer experience and made it harder for original voices to shine.
“We want to ensure YouTube continues to be a platform that informs and entertains authentically—not just chase views,” the platform stated. The move is part of a broader effort to ensure quality over quantity, encouraging content that educates, inspires, and entertains.
What Kind of Content Will Be Monetised Now?
Only content that adds value—whether educational or entertaining—will be eligible for monetisation under the new rules.
| Content Type | Monetisation Eligibility |
|---|---|
| Original educational videos | Yes |
| Genuinely creative entertainment | Yes |
| Reaction mashups (repetitive) | No |
| AI-generated slideshows | No |
| Reused third-party clips | No |
| Commentary with unique input | Yes |
The emphasis is on original voice, visuals, and creativity.
New YouTube Monetisation Criteria (2025)
To even apply for monetisation, creators must meet one of the following thresholds:
| Criteria | Minimum Requirement |
|---|---|
| Subscribers | 1,000 |
| Watch time (in the last 12 months) | 4,000 hours |
| OR Shorts views (in the last 90 days) | 10 million |
Even after meeting these criteria, content originality will be a make-or-break factor for approval.
No More Free Rides for “Copy-Paste” Channels
If your channel depends on repurposed or borrowed content, it’s about to hit a wall. YouTube will now demonetise creators who copy, re-upload, or make minimal edits to existing videos.
Expect stronger content audits and delayed approvals—even for large channels—unless your work demonstrates genuine creativity.
YouTube’s Long-Term Vision
YouTube’s evolving strategy is simple: celebrate creativity, eliminate clutter. This July 15 policy update is a call-to-action for creators to step up their game.
With millions of videos uploaded daily, the platform is aiming to build a more engaging, educational, and meaningful video ecosystem, benefitting both viewers and legitimate content creators.
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FAQs
When will YouTube’s new content policy take effect?
The updated monetisation rules will go live on July 15, 2025.
Can I still earn if I slightly edit someone else’s video?
No. Minimal editing or repurposing others’ content will not qualify for monetisation.
Are AI-generated videos allowed under the new policy?
Only if they are unique, original, and value-adding. Generic AI slideshows will be demonetised.
How will YouTube decide if my content is original?
A combination of manual reviews and automated checks will assess voice, visuals, and content structure.
Do these rules affect Shorts content too?
Yes. Shorts must also meet originality standards to be eligible for monetisation.
