Xiaomi recently launched Their Latest versions of Mi Music & Mi Video in India & partners with Hungama, Voot & SonyLiv to Bring over 500,000 hours content
Xiaomi, India’s leading smartphone seller recently announced to bring loads of digital content to its Indian users. Recently Mi held an event called MI Pop Play in Mumbai, at the end of which this was revealed…
Xiaomi’s MIUI has always been a treat for its users. With regular updates, customizations, and themes MIUI are one of the best in the world. To add more to it, especially for Indian fans, Xiaomi India’s head Mr. Manu Kumar Jain extends his hands with all Indian digital content providers…
He says:
“Xiaomi’s core belief lies in providing high-quality products with the best specs, at an honest pricing. We are able to do this because of our business model — we provide our smartphones and other hardware at affordable pricing, aiming to monetize our MIUI Internet services in the long run. With the launch of these two apps Mi Music and Mi Video, we hope to serve millions of Xiaomi smartphone users with a better user experience through enhanced Internet services.”
Both Mi Music and Mi Video already come pre-installed on Xiaomi MIUI devices. They offered the ability to play locally stored media on those phones. These apps will soon be updated to support music streaming and video streaming services from Xiaomi. So no need of worrying Mi fans…
The new video streaming service also aids the company’s sale of television series. It also launched its Mi-TV for ridiculously cheap prices. This clearly shows Xiaomi is trying to create a complete ecosystem around audio and video consumption.
Also read: Mi Smart Devices That Are Coming Soon
A big advantage for consumers will be they do not have to keep separate apps for different content…All will be available at one place…
Let’s discuss more about these 2 apps:
Mi Music
Mi Music’s streaming service will be powered by Hungama Music, which is South Asia’s largest digital entertainment organization. It will offer more than 10 million “freemium” tracks in 13 Indic plus international languages.
Users will be able to download music offline only by upgrading to Hungama Pro package with Mi Music for Rs 899 per year.
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Hungama users, and now Mi Music users by extension, get unlimited lifetime music streaming for free, along with interesting features like Dynamic Lyrics. With Dynamic Lyrics, you will be able to enjoy songs in “karaoke” style. One will be able to surf through a song via lyrics by enabling lyrics to follow the song.
With Mi Music, other music content providers like Saavn, Gaana, and Jio Music will have to face huge competition…
Mi Video
Mi Video’s streaming service is powered by Hungama Play, SonyLiv, and Voot, with more partners, promised for the future. The service will have content in 12 video formats – AVI, MP4, MKV, MKA, MPEG, M2TS etc. Videos will also be supported by multilingual subtitles, private folders, and multiple audio tracks.
Also read: Why should You buy Google Home over Amazon Echo?
Mi Video claims to offer more than 500,000 hours of content with a claimed 80% of it being free content. Content in this service will be able to be cast on Smart TV with DLNA and Miracast support. It is promised by the company that in the coming months, more media content partners will be added like TVF, Flickstree, Sun NXT, Zee5, Hotstar, Viu and Alt Balaji.
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With the Mi Video also you don’t look around for video content… One app – Over 500,00 hours of video content in various languages…
Why this Decision?
The company’s introduction of music and video streaming services in India indicates that Xiaomi has finally started working on its primary product, which is software. The company sells hardware with an extremely narrow profit margin (recently capped to 5 percent) but that’s only because the hardware is a medium to sell their main product, software.
Check out: Oppo Collabs with Amazon to bring Sub-brand RealMe
So, Xiaomi fans get all your digital content now!!! Just update your app and get loads of content all at your fingertips, Ohh sorry at your smartphone… 🙂
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