Xiaomi and Samsung accused by Indian offline smartphones retailers for favouring online giants

Offline smartphone retailers have been facing hard times since the inception of major online retailers like Flipkart, Amazon, Paytm Mall, and others. On top of this, most of the major smartphone brands, especially dominated by Chinese manufacturers, are making their own eCommerce platforms to reduce costs.

Xiaomi and Samsung accused by Indian offline smartphones retailers for favouring online giants

There are a lot of customers who like to buy smartphones from their local outlets, which helps these offline smartphone retailers to get their earnings. But, as we know brands like Xiaomi, Samsung, Oppo, Vivo and Realme are the key 5 players in the Indian smartphone market and they are also foussing on promoting or encouraging buyers to go to their own offline outlets.

A brand’s own offline outlet has its own advantage than those who get stocks from different brands and sell them offline to their local customers. So, these offline smartphone retailers have complained against Xiaomi and Samsung to favour more towards online retailers as per a report from Economic Times Telecom.

As per their report, these offline retailers have gone on to say that the market leader Xiaomi is diverting a majority of its handset stocks to the online channel so that they can avoid giving margins to these offline sellers and maintain profitability.

Xiaomi and Samsung accused by Indian offline smartphones retailers for favouring online giants

They also seem furious against the 2nd largest smartphone market leader in India, Samsung, as the South Korean giant is also not maintaining the price parity for certain mid-range M-series smartphones like the M21 and M31. As we all know M-series is sold cheaper online but ultimately hampering offline smartphone business.

“Xiaomi did provide new stocks offline recently but that quantity is much lower since they have diverted it to the online channel. We know that brands need to give similar margins to online players. They are thinking about profitability,” an executive with a leading mobile chain told ET.

On the other hand, Xiaomi India spokesperson went on to clarify by saying:

Xiaomi and Samsung accused by Indian offline smartphones retailers for favouring online giants

“We have witnessed a strong demand for our products across offline & online channels and are maintaining an optimum balance across both channels with respect to product supply…. however, the online channels have seen a higher surge in sales. The biggest reason for the increase in online sales is the comfort of door-step delivery which gives the informed consumers a sense of safety, without having the need to step out.”

Obviously, online sales have increased largely due to the COVID-19 situation, people feel comfortable these days to buy things that will be delivered to their homes be it smartphone or grocery. New smartphone stocks were provided after 20-25 days to the offline channel by these brands.

Xiaomi and Samsung accused by Indian offline smartphones retailers for favouring online giants

Retailers have complained that these stocks aren’t enough to meet the surge in demand for smartphones below Rs.15k. But they are quite satisfied with Oppo and Vivo, as they are known for their strong offline presence and support even though their margins have come down too.

Another big reason for such confusion and increase in costs is the fact that production of smartphones in India have not fully recovered which is why Chinese smartphone brands like Xiaomi, Oppo have started importing smartphones from China to meet the increase in demand and Vivo might soon be importing as well.

Do check out:

😎TechnoSports-stay UPDATED😎

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More like this

Samsung’s 2025 Odyssey Monitors Redefine Gaming in India

Samsung’s 2025 Odyssey Monitors Redefine Gaming in India

Discover Samsung’s groundbreaking 2025 Odyssey gaming monitors in India. Explore 3D, OLED, and curved displays that are...

Xiaomi Summer Savings 2025: Top Deals on Phones &...

Xiaomi has officially launched its Summer Savings campaign, offering limited-time discounts on a wide range of smartphones...
Samsung Next Gen Wearables

Samsung to Launch Solid-State Batteries in Galaxy Ring, Watch...

Samsung Next Gen Wearables : In a bold leap toward next-gen battery tech, Samsung is reportedly set...
Samsung’s 1nm Chip Revolution: The Future of Semiconductor Technology

Samsung’s 1nm Chip Revolution: The Future of Semiconductor Technology

Samsung’s groundbreaking 1nm chip development targets 2029 mass production. Discover the technological leap that could reshape the...
Cool Intelligence: How Samsung is Transforming Home Comfort in India

Cool Intelligence: How Samsung is Transforming Home Comfort in...

Imagine an air conditioner that doesn’t just cool your room, but understands you. Sounds like science fiction?...

LATEST NEWS

Raid 2 Trailer Unveils Ajay Devgn’s Tactical Trap for Riteish Deshmukh in Gripping Political Thriller

The Raid 2 trailer has finally made its debut, and it’s every bit as explosive as fans had hoped. Packed with high-octane drama, powerful...

Redmi Watch Move Launching on April 21: AMOLED Display, HyperOS & More Revealed!

Redmi Watch: Xiaomi is ready to make Your Next Big Move with the official Indian debut of its upcoming smartwatch — the Redmi Watch...

AMD Ryzen 9 8940HX: Next-Gen Laptop Powerhouse Unveiled

Discover the AMD Ryzen 9 8940HX: a 16-core beast with 32 threads, promising to revolutionize high-performance laptops in 2025. AMD’s Dragon Range Refresh: The 8940HX...

RCB vs DC IPL 2025 Match 24 Dream11 Preview: Top-of-the-Table Clash at Chinnaswamy

The iconic M. Chinnaswamy Stadium prepares to host a riveting encounter between Royal Challengers Bengaluru (RCB) and Delhi Capitals (DC) in Match 24 of...

Featured