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Xbox partners with Adidas for custom sneakers to celebrate 20th anniversary

This year is the 20th anniversary of Xbox, and the Microsoft-owned gaming division has been celebrating it in a plethora of ways. Back in May, it announced new official merch on its Xbox Gear Shop to celebrate the event. It also announced a custom Xbox Series X console in celebration of Halo’s 20th anniversary.

Today, it has unveiled a pair of Xbox sneakers made in partnership with Adidas.

The new Originals by Xbox Sneaker called the Xbox 20th Forum Tech has a design inspired by the special edition Xbox console launched alongside Halo: Combat Evolved in 2001.

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The footwear has a translucent green sole while the upper part is a mix of green and black. While you can tell this is indeed made by Adidas, there is an Xbox logo on the tongue.

The press release says that the partnership kicks off the global launch of the ‘Always Played In. Never Played Out’ program which celebrates popular eras of play over the last twenty years.

Will you be able to purchase the Xbox 20th Forum Tech? It does not appear so, Xbox says this is the beginning of its partnership with Adidas as they will be announcing additional sneakers inspired by past and present Xbox consoles in the coming month of Xbox’s 20th anniversary.

One of these new sneakers will be the first-ever sneaker available for purchase by fans later this year, it will also be running a competition where winners get to own a pair of the limited-edition sneakers.

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Sumedh Joshi
Sumedh Joshi
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