WI-A
LIONS
Galatasaray
Stuttgart
Shakhtar
Sporting
Atlético
Bayern
Barcelona
Aston Villa
Bodo/Glimt
Lille
Feyenoord
Inter Milan
LASK Linz
S Bratislava
NEW0
EVE1
DEP2
OSA1
ATA0
PAR3
LOR0
BRE2
SYL218 & 218
CHATT210 & 126/1 (37 ov, target 227)
MYMS108 & 315/9 (91 ov) (f/o)
KHU288
DHA
BAR266/8 (70 ov)
RAN256
RAJ231 & 110/3 (27 ov)
ASSAM135
KNTKA318/4 (72.4 ov)
MEGHA107/7 (35 ov)
NAGA254
TPURA268
SAU25/4 (12 ov)
BENG143
MAHA102/7 (37.4 ov)
ODSA
JHK89/4 (56 ov)
CHD
TN389/5 (117 ov)
CGR284
HYD96/2 (30 ov)
DELHI106/1 (28 ov)
SVCS266
NZ
IND
UAE
OMA
HH-W
MR-W
BIK
JAB
LUL
POA
DOLPH
WPR
NED183/3 (36/50 ov, target 183)
MS-W109 (18.1/20 ov, target 125)
PS-W124/9
CHR129/6
SPR131/5 (16.4/20 ov, target 130)
KAY180/6
KAG181/6 (19.4/20 ov, target 181)
MOW120/7 (19.2/20 ov, target 120)
BRB119
Man Utd
AS Roma
SAS2
FIO4
Athletic2
Real Sociedad1
Quick take: Indian software company Zoho has been winning in African tech firms. African customers away from Google Workspace, thanks to lower prices, local support and payments in local currencies. A Nigerian startup, Flexisaf, expected to save about $6,960 a year. That figure comes from 2024 reporting, not a new study.
A Quiet Win for an Indian SaaS Giant
A post on X this week put Zoho’s African push back in the spotlight. The numbers it quotes trace back to a 2024 Rest of World report, so read it as a trend, not breaking news.
Why Companies Switch
| Reason | What It Means |
|---|---|
| Lower cost | Flexisaf, which has about 100 employees, expected to save roughly ₦8 million, or $6,960, a year after migrating from Google Workspace |
| Local currency | Zoho has let African customers pay in local currencies since 2021, avoiding dollar and euro payments |
| Local support | Zoho built a local team, reported at around 60 staff across Africa |
| Aggressive pricing | The rest of the world spoke to seven startups in Nigeria, Kenya and South Africa that switched over about a year ago. |
The Trade-Offs
- Developer ecosystem: A Nigerian developer community leader noted that Zoho lacks the same support for local developers that Google offers.
- Ecosystem depth: Google’s tools are more widely used, which matters for collaboration with outside partners.
- Dated numbers: Pricing and currency options change, so recheck before switching.
Why It Matters
The Middle East and Africa region has been one of Zoho’s fastest-growing markets, at close to 10% of global revenue, according to Analytics India Magazine. For Indian tech, it shows that a product built for cost-conscious markets can compete abroad on more than price.
Read more about Zoho and Google Workspace. For more Indian tech stories, visit TechnoSports.
Frequently Asked Questions
How much did Flexisaf save?
About $6,960 a year, according to Rest of World in 2024.
Can African firms pay Zoho in local currency?
Yes. Zoho has allowed this since 2021.
How much did Flexisaf save by switching to Zoho?
Flexisaf expected to save about $6,960 a year, according to Rest of World in 2024.
