Video on demand: Amazon Prime and Zee5 are betting strongly on the growth of TVoD market

Today, nearly all OTT players lie somewhere on the ‘freemium’ spectrum, where some material is behind a paywall and other is available for free with adverts interleaved. The video on demand market is expected to be worth USD 257.59 billion by 2029, with a CAGR of 17.6% over the forecast period. This data was supplied by Fortune Business Insights in its study titled “Video on Demand Market Forecast, 2023-2029.” In 2021, the market was worth USD 69.55 billion, and in 2022, it was worth USD 82.77 billion.

Platforms are also making a pit stop at transactional video on demand (TVoD) services, where viewers are given with limited-period movie rentals at prices lower than full subscription fees, in their pursuit of the optimal income model.

In India, Amazon.com Inc. has launched prime video channels. The premium video Channels provide access to many on-demand video channels for its prime subscribers, including Eros Now, Lionsgate Play, discovery+, Hoichoi, Docubay, Manorama Max, MUB, and Shorts TV.

Video on demand
credit: businesstoday

Rentals for ZEE5, for example, range from Rs 29 to Rs 349. According to ZEE5 Chief Business Officer Manish Kalra, when cable TV and DTH went behind a paywall, they evolved through bundles, sachets, and adjustable price points.

Over-the-top (OTT) platforms are quickly expanding content providers as more consumers seek entertainment through internet means. According to a ComScore analysis published in November 2021, more than 50 million homes globally already have access to OTT video and consume it at the same rate as traditional TV viewers. However, increased market participants’ concerns about video content piracy and protection are projected to stymie the expansion of the global video on demand business.

Also Read:

Source

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

More like this

Fantastic 7 Exciting Hindi OTT Releases in April 2025:...

With the growing popularity of OTT platforms, Bollywood and Indian web series continue to offer audiences a...

Amazon Nova Act: The Dawn of Web-Native AI Agents...

Hey there, tech enthusiasts and AI aficionados! 👋 Ready to dive into the future of AI agents?...

Battleground: Amazon MX Player’s Epic Fitness Showdown Unveils Star-Studded...

Are you ready for the ultimate test of strength, strategy, and sheer willpower? Brace yourselves, fitness enthusiasts...

Crime Beat OTT Release Date: The Inside Scoop on...

Crime Beat OTT Release Date! If you're craving a dark and gritty narrative that masterfully blends investigative journalism,...
Deva OTT Release Date: When and Where to Watch Shahid Kapoor and Pooja Hegde’s Thriller

Deva OTT Release Date: When and Where to Watch...

The much-anticipated Deva, starring Shahid Kapoor and Pooja Hegde, is set to enthral audiences with its blend...

LATEST NEWS

Samsung Galaxy Tab S10 FE Series Launches in India: Premium AI-Powered Tablets

Samsung Galaxy Tab S10 FE Series launches in India: Are you ready to experience Galaxy AI without breaking the bank? Samsung just unveiled its...

KKR vs SRH IPL 2025: Live Score & Match Updates – SRH Struggles at 56/4 in Powerplay

The high-voltage IPL 2025 clash between Kolkata Knight Riders (KKR) and Sunrisers Hyderabad (SRH) has kicked off at Eden Gardens, promising an action-packed encounter....

Rebecca Becky Armstrong Horror Film 4PACHA: A Spine-Chilling Cinematic Experience

Horror fans, brace yourselves! Rebecca Becky Armstrong is set to make waves in the genre with her latest film, 4PACHA. Packed with suspense, supernatural...

John Krasinski and Natalie Portman Seek Immortality in Fountain of Youth Trailer

The Fountain of Youth Trailer has arrived, offering a thrilling glimpse into Guy Ritchie’s latest film. Starring John Krasinski and Natalie Portman, the movie...

Featured