Viacom18, one of India’s biggest broadcast giants, has made a huge announcement ahead of the Indian Premier League (IPL) 2023. The company has signed MS Dhoni, the celebrated cricketer and captain of the Chennai Super Kings, as its brand ambassador. Dhoni will feature in Viacom18’s campaigns on JioCinema, Sports18, and his own social media accounts. He will also be starring in JioCinema’s upcoming TATA IPL campaign.
Here’s why Viacom18’s big statement is significant : Viacom18 Signs MS Dhoni as Brand Ambassador for IPL 2023
- The power of brand ambassadors: The IPL is one of the most-watched sporting events in the world, and having a popular brand ambassador like MS Dhoni can help a company reach a wider audience. Dhoni’s pan-India appeal and down-to-earth personality make him an excellent fit for Viacom18’s digital-first offerings.
- Making live sports synonymous with digital: Viacom18’s vision is to make live sports viewing synonymous with digital. With JioCinema, the company is taking this proposition to a whole new level by engaging with fans in new ways. Dhoni’s comments about the future of sports viewing highlight the importance of interactivity, choice, and personalization in today’s digital age.
- Reaching out to every cricket fan: Viacom18’s ambition is to reach out to every possible cricket fan and sports viewer. By signing Dhoni as its brand ambassador, the company is well on its way to achieving this goal. With JioCinema live-streaming all matches of the IPL, including the Women’s Premier League matches in five languages, Viacom18 is set to make a big impact on the sports broadcasting landscape.
Viacom18’s decision to sign MS Dhoni as its brand ambassador for the IPL 2023 season is a big statement. It highlights the company’s commitment to making live sports viewing synonymous with digital and reaching out to every cricket fan and sports viewer. With Dhoni’s popularity and appeal, Viacom18 is well positioned to make a big impact on the sports broadcasting landscape!
