The K-pop industry just witnessed another historic moment as TREASURE officially became million sellers with their latest mini album “LOVE PULSE,” reaching this milestone in an impressive four days. This achievement marks a significant career breakthrough for the YG Entertainment boy group.
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TREASURE Breaking Records Left and Right
On September 1, 2024, TREASURE made their highly-anticipated comeback with “LOVE PULSE,” featuring the upbeat title track “PARADISE.” The album’s success has been nothing short of phenomenal, rewriting the group’s sales history.
Sales Performance Breakdown
| Metric | Achievement | Timeline |
|---|---|---|
| Total Sales | Over 1 million copies | 4 days |
| Chart Source | Hanteo Chart | Official data |
| Previous Record | 716,697 copies (PLEASURE) | First week |
| New Record | 1 million+ | First 4 days |
According to Hanteo Chart, the official Korean music sales tracker, “LOVE PULSE” crossed the one million mark on September 4, making it TREASURE’s first album to achieve this feat based on Hanteo data.
What Makes This Achievement Special?
This milestone represents more than just impressive numbers – it showcases TREASURE’s growing influence in the competitive K-pop landscape. The album didn’t just break their previous sales record; it shattered it by achieving in four days what their previous best-seller took a full week to accomplish.
The group’s previous record holder was their special mini album “PLEASURE,” released earlier in 2024, which sold 716,697 copies in its first week. “LOVE PULSE” surpassed this figure in less than four days, demonstrating the group’s exponential growth.
The Power of “PARADISE”
The success of “LOVE PULSE” can be attributed to several factors:
Strong Fan Loyalty: TREASURE’s dedicated fanbase, known as TREASURE MAKERS, showed unwavering support through pre-orders and first-day purchases.
Quality Music Production: The title track “PARADISE” delivers the signature TREASURE sound that fans love, combining catchy melodies with powerful vocals.
Strategic Marketing: YG Entertainment’s promotional campaign effectively built anticipation leading up to the release.
TREASURE’s Growing Global Impact
This achievement positions TREASURE among the elite K-pop groups capable of moving one million units in their first week of sales. The group continues to expand their reach beyond Korea, with international fans contributing significantly to these impressive numbers.
The success of “LOVE PULSE” also highlights the continued strength of physical album sales in an increasingly digital music landscape, proving that K-pop fans still value collectible albums and physical media.
Looking Forward
With this million-seller achievement under their belt, TREASURE has set a new standard for their future releases. The group’s momentum shows no signs of slowing down, and fans eagerly anticipate what records they’ll break next.
This success story exemplifies the rapid growth of K-pop and its global appeal, with groups like TREASURE leading the charge in international music markets.
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Frequently Asked Questions
Q: How long did it take TREASURE to become million sellers with “LOVE PULSE”?
A: TREASURE achieved million-seller status with “LOVE PULSE” in just 4 days, officially crossing the milestone on September 4, 2024, according to Hanteo Chart data.
Q: Is this TREASURE’s first album to sell over 1 million copies?
A: Yes, “LOVE PULSE” is TREASURE’s first album to surpass 1 million sales according to official Hanteo Chart data, making this a significant career milestone for the group.
