SA329 & 387 (134.4 ov)
AUS429
BAN272 & 79/6 (29 ov)
WI245
KNY0
GAL2
HAC
PSG
NICE
REN
SHA
AHL
ELV
M05
VIL
ESP
LILL
RCL
UAE
NED
PAK
SL
DIR1
NEOM2
NEU1
BFC1
ABH1
ITT1
NAM168 (41/50 ov, target 299)
IRE298/8
SOA154 & 182/1 (48 ov, target 422)
WA406/5d & 169
TAS335/5 (96 ov)
NSW
AS-W
MS-W
PS-W
MR-W
ST-W
BH-W
ND
AUCK
OTAGO
CD
WELL
CANT
NZ259/7
IND172/9 (20 ov)
AFG221/7
ZIM202/5 (20 ov, target 222)
ENG386/5
SS-W157/6 (20 ov)
HH-W174/8 (20 ov, target 193)
AMER0
HC0
DSC0
EBS0
COT0
BOC0
Chennaiyin
Kerala
Chelsea
Man Utd
Fiorentina2
Atalanta2
Al Nassr5
Al Kholood3
Al Riyadh0
Al Qadsiah6
Twenty years in business is an achievement for any company. But for Sunshine Telelink — the house behind URBAN, Inbase, Arrow, Willsun, and iPak — two decades means something more tangible: 15,000+ retail counters, a string of industry awards, and now, a brand-new corporate office in Chennai to power the next chapter.
Sunshine Telelink: Overview
Sunshine Telelink has inaugurated a new corporate office in Chennai as part of its nationwide expansion push, marking a significant milestone in the company’s 20th anniversary year. The ceremony was led by Chief Guest Mr Kailashji Lakhyani, Founder Chairman of AIMRA and Vice Chairman of CAIT, with a distinguished gathering of industry leaders in attendance.
The Chennai office signals more than just physical expansion — it reflects the company’s intent to deepen its South India footprint and build a more integrated distribution and partner ecosystem across the country.
Aashish Kumbhat, Co-founder of URBAN, said: “This new corporate office is not just a workspace but a space designed to bring together ideas, partnerships, and opportunities as we scale further. Our focus is on building a stronger and more connected ecosystem — expanding our distribution reach, strengthening our portfolio, and growing alongside our partners.”
India’s lifestyle technology and smart wearables market has seen explosive growth over the past decade, driven by rising consumer spending and smartphone penetration. Learn more about the broader context on Wikipedia – Wearable technology.
Sunshine Telelink — 20 Years by the Numbers
| Milestone | Detail |
|---|---|
| Founded | 2006 (started as Mobile Link retail store) |
| Brands Under Portfolio | URBAN, Inbase, Arrow, Willsun, iPak |
| Retail Footprint | 15,000+ counters across India |
| Global Presence | Select international markets |
| Target Distributor Network | 1,000+ distributors by 2027–2028 |
| Key Awards | India’s Fastest Growing Brand (2021), India’s Premium Smart Wearables Brand (2023) |
| New Office | Chennai corporate headquarters inaugurated May 2026 |
From Mobile Link to Lifestyle Tech Leader
The company’s origin story is a genuinely compelling one. Sunshine Telelink began as a single retail store called Mobile Link and steadily evolved — launching Willsun and Inbase, building URBAN into a recognised name in the smart wearables space, and eventually becoming a multi-brand distribution powerhouse serving consumers across price points and categories.
That kind of organic, brand-by-brand growth over two decades, without losing focus on quality or partner relationships, is rare in India’s fast-moving consumer electronics market.
What’s Coming Next
Looking ahead, Sunshine Telelink has set an ambitious target: scaling its distributor network to over 1,000 distributors by 2027–2028, while simultaneously strengthening its presence across lifestyle technology segments — smart wearables, mobile accessories, and beyond.
The Chennai office plays a direct role in this vision, providing operational infrastructure to support deeper regional penetration and faster partner onboarding in one of India’s most important consumer markets.
For more Indian tech brand news, product launches, and business expansion stories, stay tuned to TechnoSports. Also explore our latest technology industry and startup coverage on TechnoSports for everything shaping India’s consumer electronics landscape.
