The iconic French electronics brand, THOMSON, renowned for its 130-year legacy in innovation, is making waves in India’s booming audio market. With the launch of its latest AlphaBeat series soundbars, THOMSON is set to capture a 10% market share in the online segment.
The brand has also invested INR 50 crores in a cutting-edge manufacturing unit in Noida, Uttar Pradesh, as part of the ‘Make in India’ initiative. This facility will produce half a million units annually, underscoring THOMSON’s commitment to quality and growth in India.
THOMSON Enters the Indian Audio Market with TV Sound Bars Invests INR 50 cr in a new manufacturing unit – Available on FLIPKART from 21st September, 2024
Introducing the AlphaBeat Series: Performance and Style Combined
AlphaBeat60: Ultimate Home Entertainment
The AlphaBeat60 is a 60-watt powerhouse designed to deliver rich, immersive sound with a sleek subwoofer. Perfect for modern Indian homes, it features a 2.1 channel audio system, RGB lighting modes, and a stylish metal mesh grill, ensuring an exceptional audio experience that’s as visually appealing as it is powerful.
AlphaBeat25: Portable Audio Excellence
For those looking for portable yet powerful sound, the AlphaBeat25 is the answer. This 25-watt compact soundbar comes with a 2000mAh battery offering up to 16 hours of playback, ensuring uninterrupted, crystal-clear sound. It’s small in size but big on performance, making it the perfect addition to any room.
Specifications at a Glance
| Feature | AlphaBeat25 | AlphaBeat60 |
|---|---|---|
| Output | 25 Watt RMS | 60 Watt RMS |
| Battery | 2000 mAh | NA |
| Frequency | 82Hz – 20kHz | 35Hz – 20kHz |
| Connectivity | Bluetooth, AUX IN, USB | Bluetooth, AUX IN, USB, HDMI |
| Playback Time | 16 hours | NA |
| Display | Red & Blue LED | RGB LED |
Available on Flipkart starting 21st September 2024, the AlphaBeat25 is priced at INR 16,999, while the AlphaBeat60 is priced at INR 38,999.
THOMSON’s Vision for the Indian Audio Market
Avneet Singh Marwah, CEO of Super Plastronics Pvt. Ltd (SPPL) and THOMSON’s India Brand Licensee, stated, “We are excited to introduce world-class audio products to Indian consumers. With our ‘Make in India’ initiative, we aim to revolutionize the audio market by blending cutting-edge technology with affordability.”
A Booming Audio Market in India
India’s audio market is primed for exponential growth, with an estimated 350 million addressable users in 2023, projected to rise to 540 million by 2027. With rising demand for home entertainment, smartphone penetration, and evolving audio technology, THOMSON’s entry is perfectly timed to capitalize on this opportunity.
Committed to providing ‘Friendly Technology’, THOMSON continues to expand its portfolio in India, delivering high-quality, affordable products that cater to a wide audience.
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