After years of anticipation, Tesla has opened its first showroom in India, marking the electric vehicle maker’s long-anticipated debut in the world’s third-biggest automotive market. The 4,000 sq ft retail space at Unit G 1B, 2 North Avenue, Maker Maxity, BKC in Mumbai represents more than just a showroom—it’s Tesla’s strategic entry into India’s growing EV ecosystem.
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Tesla Model Y: The Star of India Launch
The centerpiece of Tesla’s Indian debut is the Model Y, now available for Indian consumers. Tesla has made its long-awaited debut in India, where it will sell its electric SUV, the Model Y, starting at $69,770, though pricing varies based on configuration and location.
Model Y Specifications & Features
| Feature | Details |
|---|---|
| Starting Price | ₹59.89 Lakh (ex-showroom) |
| Variants | Rear-Wheel Drive, Long Range RWD |
| Range | Up to 622 km (WLTP) |
| Top Speed | 201 kmph |
| Acceleration | 0-100 kmph in 6.9 seconds |
| Charging | Supercharger compatible |
| Display | 15.4-inch infotainment system |
| Autopilot | Standard (FSD available for ₹6 lakh extra) |
Why Tesla’s India Pricing is Premium
The base price would be 6.78 million rupees ($79,089) for the long-range, rear-wheel drive vehicle, according to a presentation by the company during the showroom launch Tuesday. By comparison, the price tag is around $44,990 in the U.S without a federal tax credit.
The significant price difference stems from India’s high import duties on EVs. Tesla’s price tag in the Indian market is much higher than in other countries because of import levies, making it a premium offering targeting affluent buyers.
Tesla’s Strategic Market Position
Experts told CNBC that Tesla will compete in the premium segment of the market with the likes of BMW, rather than with local EVs like those from Tata Motors. This positioning aligns with Tesla’s global brand strategy while acknowledging India’s diverse automotive market.
The Mumbai showroom isn’t just about sales—it’s designed as an “Experience Centre” where potential buyers can explore Tesla’s technology, schedule test drives, and understand the brand’s ecosystem.
What’s Next for Tesla in India?
Tesla’s Indian journey has just begun. The carmaker is taking bookings for the Model Y in Delhi and Gurgaon, where the next showrooms will open soon, indicating expansion plans beyond Mumbai.
With India’s government pushing electric mobility and infrastructure development, Tesla’s entry could accelerate premium EV adoption. The company’s advanced features like over-the-air updates, Autopilot technology, and extensive charging network support position it uniquely in India’s evolving automotive landscape.
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Frequently Asked Questions
Q: What makes Tesla Model Y different from other EVs available in India?
Tesla Model Y stands out through its advanced technology integration and premium positioning. Top features include a 15.4-inch infotainment, an 8-inch touchscreen for the 2nd row and ventilated seats. The India-spec Model Y has a claimed range of up to 622 km and a top speed of 201 kmph. The full self-driving option of the Model Y commands Rs 6 lakh extra. Unlike other EVs in India, Tesla offers over-the-air software updates, Autopilot as standard, and access to Tesla’s global Supercharger network. The minimalist interior design, advanced safety features, and seamless integration with Tesla’s ecosystem make it a unique proposition in India’s premium EV segment.
Q: How does Tesla’s Mumbai showroom experience differ from traditional car dealerships?
Tesla’s Mumbai showroom is designed as an “Experience Centre” rather than a traditional dealership. The Tesla Experience Centre will not only showcase Tesla models but it will also be an “Experience Centre” for the potential buyers. Along with test drive, the Tesla Experience Centre will provide comprehensive information about Tesla’s technology. Visitors can explore the vehicle’s features through interactive displays, understand charging solutions, and experience Tesla’s direct-to-consumer sales model. The showroom eliminates traditional haggling, offers transparent pricing, and provides educational resources about EV ownership, charging infrastructure, and Tesla’s autonomous driving capabilities. This approach reflects Tesla’s global retail strategy focused on customer education and brand experience.
