Tata Elxsi & Qualcomm to Redefine Cars at CES 2025!

Tata Elxsi, a global leader in design and technology services, is taking a bold step toward shaping the future of next-generation mobility. In collaboration with Qualcomm Technologies, Inc., Tata Elxsi is set to accelerate the adoption of Software-Defined Vehicles (SDVs) by leveraging Qualcomm’s Snapdragon® Digital Chassis™ solutions. This groundbreaking partnership will be showcased at CES 2025, where the companies will demonstrate how cloud-native development and virtualized platforms can transform the automotive industry.

Tata Elxsi and Qualcomm Join Forces to Revolutionize Software-Defined Vehicles at CES 2025

Revolutionizing SDV Development with Virtual ECUs

At the heart of this collaboration is Tata Elxsi’s plan to develop a virtual electronic control unit (ECU) platform using Qualcomm’s Snapdragon virtual system-on-chips (VSoCs). This innovative approach aims to revolutionize the SDV development process by enabling automakers and Tier-1 suppliers to:

• Accelerate Software Development: By reducing reliance on physical hardware, R&D teams can develop and validate software faster.
• Streamline Product Lifecycles: Virtualized platforms allow for quicker iterations, ensuring advanced mobility solutions reach the market more efficiently.
• Enable Cloud-Native Development: The use of cloud-based tools ensures scalability and flexibility for automakers.

This initiative is designed to cater to a wide range of vehicles, including passenger cars, commercial vehicles, and off-highway vehicles, making it a versatile solution for the future of mobility.

Showcasing Innovation at CES 2025

Tata Elxsi will demonstrate its cutting-edge solutions at CES 2025, featuring its AVENIR™ SDV suite integrated with Qualcomm’s Snapdragon Ride™ Flex SoC. The showcase will highlight real-world use cases, including:

• Mixed-Critical Workloads: Seamlessly combining infotainment systems with advanced driver assistance systems (ADAS).
• Cloud-Native Development: Demonstrating how virtualized platforms can enable early software development and continuous updates throughout a vehicle’s lifecycle.

This demonstration underscores Tata Elxsi’s commitment to enabling automakers to adopt SDVs and deliver next-generation mobility solutions.

Driving the Future of Mobility

Tata Elxsi’s AVENIR SDV suite, combined with Qualcomm’s Snapdragon Digital Chassis solutions, offers a high-performance, scalable platform for automakers. This collaboration is set to redefine how vehicles are developed, with benefits including:

• Cost-Effective Development: Early access to virtualized hardware reduces costs and accelerates time-to-market.
• Continuous Feature Updates: Automakers can deliver new features and updates throughout the vehicle’s lifecycle, enhancing the consumer experience.
• Scalable Solutions: The platform supports a wide range of vehicle types, ensuring flexibility for automakers.

Shaju S, Vice President & Head of Transportation Business Unit at Tata Elxsi, emphasized the significance of this collaboration:
“Our work with Qualcomm Technologies reflects Tata Elxsi’s leadership in SDV technologies and cloud-native automotive software development. Together, we offer automakers a future-ready path to SDVs and next-generation mobility.”

Qualcomm’s Vision for Cloud-Native Automotive Development

Laxmi Rayapudi, VP of Automotive Software Product Management at Qualcomm Technologies, highlighted the impact of this partnership:
“Tata Elxsi’s demonstration of enabling Snapdragon virtual SoCs in a cloud-native environment offers developers early access to target hardware, reducing time-to-market. This approach facilitates continuous updates and enables automakers to deliver a rich consumer experience while building new business models.”

Why This Matters

The collaboration between Tata Elxsi and Qualcomm Technologies marks a significant milestone in the evolution of SDVs. By leveraging virtualized platforms and cloud-native tools, this partnership is set to:

• Transform Automotive R&D: Faster development cycles and reduced hardware dependency will drive innovation.
• Enhance Consumer Experiences: Continuous updates and advanced features will keep vehicles future-ready.
• Support Sustainable Mobility: Scalable, efficient solutions will help automakers meet the demands of next-generation mobility.

Experience the Future at CES 2025

Tata Elxsi and Qualcomm Technologies will showcase their groundbreaking solutions at CES 2025, offering a glimpse into the future of SDVs and next-generation mobility. Stay tuned for more updates as these innovations pave the way for a smarter, more connected automotive industry.