In recent times, Tata Motors has achieved significant success with models like Punch, Nexon, Nexon EV, Harrier, and Safari. Now, they are gearing up for another potential bestseller with the Curvv SUV. The production-spec model was revealed at the 2023 Auto Expo and is slated for launch next year. Tata is currently conducting extensive tests as it prepares to compete with other compact SUVs in the market.
The Upcoming Tata Curvv SUV
The Curvv SUV will enter the arena against rivals such as Hyundai Creta, Maruti Grand Vitara, Kia Seltos, Toyota Hyryder, MG Astor, Skoda Kushaq, Citroen C3 Aircross, Volkswagen Taigun, and Honda Elevate. Expected to launch in 2024, the Curvv will be available with both petrol and diesel (ICE) as well as electric powertrains. It marks Tata’s venture into coupe-style SUVs and will be built on the Gen 2 platform, approximately measuring 4.3 meters in length.
The vehicle’s design draws inspiration from the concept version, featuring distinctive elements such as vertically-positioned headlamp housing, a full-width LED strip, a prominent grille and bumper, and a sculpted bonnet. The side profile boasts flush door handles, large ORVMs, body claddings, and a sleek alloy wheel design similar to Nexon and Nexon EV. The coupe-like sloping roofline and rising beltline create an eye-catching visual appeal.
Although the attractive coupe profile might raise concerns about rear headroom, Tata aims to optimize the interior space, especially for the Curvv EV variant with floor-mounted batteries. At the rear, the SUV showcases a robust bumper, a steeply raked windshield, distinctive tail lamps, and a full-width LED strip.
Inside, the Curvv SUV is expected to feature a wide range of advanced technology and features, including a 12.3-inch freestanding touchscreen infotainment system (similar to Harrier and Safari facelift models), a fully digital and configurable instrument panel, and capacitive touch controls on the center console. Additionally, the Curvv is anticipated to be equipped with Tata’s new steering wheel featuring an illuminated logo.
Considering the growing demand for Advanced Driver-Assistance Systems (ADAS) in the market, Tata might introduce ADAS features with the Curvv SUV. This could include options like adaptive cruise control, aligning with the current consumer preferences. The SUV may also debut Tata’s new 1.5L turbo petrol engine, alongside the existing 1.5L turbo diesel engine generating 115 PS and 260 Nm. Transmission choices are expected to include manual, Automated Manual Transmission (AMT), and Dual-Clutch Transmission (DCT) options. With frequent sightings of test mules, it is likely that the Curvv SUV will hit the market in 2024.