CRED’s Marketing Strategy: How Absurdist Ads Cut Its Acquisition Costs by 40%
CRED built one of India’s most talked-about fintech brands not by explaining what it does, but by refusing to. Its...
Tag: Kunal Shah
SEPTEMBER 22ND 2026
JUNE 22ND 2026
Meta Just Made Its Biggest Bet on India Yet — and It’s Betting on a Bengalurean
Meta founder Mark Zuckerberg didn’t just write a $900 million cheque today. He handed the keys to one of the...
From Building CRED to Leading WhatsApp: How Kunal Shah Just Made Indian Tech History
In a move that’s sending shockwaves through the global tech world, Meta has appointed Kunal Shah — founder of Indian...