Elev8 India Sportz Wraps RKC Season 1 With 9.18 Million Views — Regional Kabaddi Is Now a Commercial Powerhouse

India’s first Regional Kabaddi Championship portfolio just proved that grassroots sport can win big, even during IPL season.

Elev8 India Sportz has officially closed Season 1 of its Regional Kabaddi Championships (RKC), clocking 9.18 million digital views across 100 matches in just 18 days — spanning five states and fielding 653 athletes across 46 teams.

What Made RKC Season 1 Stand Out?

The five marquee properties — Aapli Mumbai Kabaddi Championship, Maru Kabaddi Championship (Rajasthan), Dilli Queens Kabaddi Championship (Delhi), Ganga Damodar Kabaddi Championship (Bihar & Jharkhand), and The Gandaberunda Trophy (Karnataka) — each brought regional identity to centre stage.

Broadcast was anchored by ABP Network, one of India’s largest media groups with a 500+ million digital reach.

A Smarter Commercial Model for Indian Sport

Unlike single-window national leagues, the RKC runs on a quarterly multi-market format, delivering year-round sponsor visibility. This means brands get repeat touchpoints across India’s most passionate kabaddi markets — not just a one-time burst.

Innovative activations backed this up. A Health Camp co-hosted with Saksham Hospital in Bihar ran parallel to matches, driving local brand awareness and direct customer acquisition. The Dilli Queens property powered 2.05L+ votes through Awaaz, Elev8’s proprietary fan-voting platform built entirely in-house.

Format innovations kept broadcast engaging too — “Power Play” windows (3-minute bonus-point raids) and a Best-of-3 Sets structure at The Gandaberunda Trophy kept drama high for live audiences.

“Local rivalries get a big stage, new match winners break through, and because the RKC runs quarterly rather than once a year, fans follow a series — not a one-off event.”
— Vikas Gautam, CEO – YKS & RKC, Elev8 India Sportz

What’s Next for RKC?

As Elev8 heads toward Season 2, the focus sharpens on deeper sponsor engagement, enhanced on-ground experiences, and expanding digital fan touchpoints. With the real-money gaming ban having reset Indian sport’s economics overnight, regional leagues are emerging as the new growth engine — offering brands engaged, loyal audiences that national platforms can’t reach alone.

Kabaddi itself is no stranger to passionate fanbases. As one of India’s oldest indigenous sports, its regional roots make it uniquely suited for this kind of community-first commercial model.

For more on how Indian sports properties are evolving, read our coverage of the Yuva Kabaddi Series on TechnoSports.

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