Nothing’s Marketing Playbook: How Carl Pei Built a $1.3 Billion Brand
When Carl Pei left OnePlus in 2020, most people expected another Android phone brand chasing spec sheets. Instead, Nothing built...
Tag: Carl Pei
SEPTEMBER 22ND 2026
OnePlus’s $300 Marketing Budget: How Invite-Only Scarcity Sold a Million Phones
In 2014, a little-known Chinese startup called OnePlus launched a flagship-killer phone with a marketing budget widely reported at around...
FEBRUARY 14TH 2026
Nothing Opens First India Flagship Store in Bengaluru: 5,032 sq ft Immersive Experience Hub
Nothing inaugurated its first flagship store in India on February 14, 2026, in Bengaluru. The 5,032-square-foot space, opened by CEO...
SEPTEMBER 17TH 2025
Nothing Raises $200M at $1.3B Valuation: Carl Pei’s Vision for AI-Native Smartphone Revolution
Carl Pei’s Nothing has officially become Europe’s newest unicorn! The London consumer tech brand has raised USD 200 million in...
SEPTEMBER 13TH 2025
Nothing’s $1 Billion Milestone: Why Carl Pei Says “This is a Very Challenging Industry”
Nothing just hit a massive milestone – $1 billion in cumulative revenue with over 7 million products sold in 2024....
JUNE 20TH 2025
“My Patience is Running Thin”: Nothing CEO Carl Pei Slams Smartphone Industry’s Processor Obsession
Nothing CEO Carl Pei has had enough. In a brutally honest take that’s sending shockwaves through the tech community, Pei...
OCTOBER 30TH 2024
‘Bhavish Aggarwal, please learn’: Nothing CEO Carl Pei’s Thoughtful Response to Feedback Captivates the Internet
In a trending video online you can see Carl Pei from Nothing engaging with reviewers’ comments, in a considerate manner...
JUNE 6TH 2024
Nothing CEO Carl Pei Shares Vision for AI and Previews Innovative User Interface Designs
In an exciting new video shared on his social media channels, Carl Pei, the Co-founder and CEO of Nothing, unveiled...
JUNE 19TH 2023
Nothing Unveils Transparent USB Type-C Cable: A Unique Accessory for the Phone (2)
Nothing, the innovative technology brand founded by Carl Pei, is preparing to launch its highly anticipated smartphone, the Nothing Phone...
MAY 26TH 2023
Nothing Phone 2 all set for Global Launch in July
According to a recent media interview, Carl Pei, the Co-Founder, and CEO of Nothing, has confirmed that the Nothing Phone...