If you’ve been sitting on the fence about buying a new laptop, ROG Ally, or gaming PC, this is your wake-up call. ASUS is gearing up for one of its biggest-ever rounds of price increases — and AI is squarely to blame.
Table of Contents
ASUS PC Price Hike: Key Details at a Glance
| Detail | Info |
|---|---|
| Initial Hike Date | January 5, 2026 |
| Next Wave (Q2 2026) | 25–30% industry-wide increase projected |
| Q3 Outlook | Further increases expected |
| Products Most at Risk | Laptops, ROG Ally, TUF Gaming, Desktops, GPUs |
| Root Cause | DRAM & NAND/SSD shortage driven by AI demand |
| Others Hiking Too | Dell, Lenovo, Acer, MSI, Framework |
| 32GB RAM price swing | ~NT$3,000 last year → nearly NT$20,000 now |
Why Are ASUS PC Prices Going Up So Much?
The short answer: AI datacenters are eating the world’s memory supply. ASUS co-CEO Samson Hu has warned that the overall PC market is expected to see price increases of 25–30% in the second quarter, with upward momentum likely extending into the third quarter. The memory crunch that started in late 2025 has continued to spiral — HP has reported that memory costs doubled in one quarter and now account for 35% of PC build materials.
ASUS isn’t alone. Dell, Framework, Lenovo, and Acer are all raising prices, making this an industry-wide reckoning rather than a brand-specific decision. For a full breakdown of how the memory crisis is affecting the PC market, check our coverage of PC and laptop news on TechnoSports.
Which ASUS Products Are Most at Risk?
The ROG Ally lineup — including the new Xbox Ally designs — is expected to be hit hardest, alongside TUF Gaming and ROG Strix laptops. Basically, anything pre-loaded with DRAM and SSD storage is in the firing line. A top analyst firm predicts the sub-$500 entry-level PC segment will disappear by 2028 at this rate, and TrendForce expects laptop shipments to contract by up to 10.1% year-on-year in 2026 as buyers hold off purchases.
If you’re planning an upgrade, acting sooner rather than later is the smarter call. Read our guide to best laptops and gaming PCs available in India on TechnoSports.
FAQs
Why is ASUS increasing PC prices in 2026?
AI datacenter buildouts have consumed global DRAM and NAND flash supply, pushing memory component costs sharply higher — costs ASUS is now passing to consumers.
How much will ASUS PC prices increase?
Industry-wide increases of 25–30% are projected for Q2 2026, with further hikes possible in Q3 — making now a better time to buy than later.
