Taarak Mehta ka Ooltah Chashmah
Neela Films, is well-known for its popular television show ‘Taarak Mehta Ka Ooltah Chashmah’ (TMKOC), which has consistently been a top-rated show for the past twenty years, is embarking on a new venture called Neela Mediatech Pvt. Ltd. This venture aims to revolutionize the entertainment industry by expanding into gaming, animation, and e-commerce.
The company has invested INR 24 crore and acquired the rights to the valuable intellectual property, TMKOC. Through this venture, Neela Films intends to diversify and expand their presence beyond just show production. Their goal is to achieve 100 million game downloads by March 2024.
Neela Mediatech aims to utilize the show’s captive audience of 60 million viewers to elevate the entertainment experience. The gaming section has introduced 15 games and garnered more than 5 million downloads. Additionally, the YouTube Rhymes/ Baalgeet Channel has amassed over 1.5 million subscribers in multiple languages such as English, Hindi, Marathi, Punjabi, and Bengali.
The newly launched gaming platform named ‘TMKOC’ Play, derived from the popular TV show ‘Tarak Mehta Ka Ooltah Chashmah’, aims to provide an immersive experience to online audiences by bringing the TV characters to life beyond television. This platform will offer a range of free-to-play games, cloud-based adventures, blockchain-powered quests, and virtual reality journeys, catering to the growing fan base of the show. Additionally, ‘TMKOC’ Play will also feature animated shows and educational rhymes specifically designed for children.
The company, which caters to a wide range of audience members from 8 to 80 years old, has decided to shift its focus towards the gaming and animation sectors. With over 5 million downloads already, the platform aims to engage knowledgeable consumers who primarily use mobile devices for their gaming preferences. The selection of games will include both single-player and multiplayer options, such as Bhide Scooter Race, Run Jetha Run, and Jump Bhide Jump, among many others.
Asit Kumarr Modi, who is the creator, producer, and managing director of Neela Film Production and Neela Mediatech, is widely recognized for his contributions as an author and creator of a widely acclaimed show series. In his recent announcement of a new venture, he shares the following information:
“We’ve been at the helm in the entertainment space for decades, and now, with gaming emerging as the next frontier of entertainment, we’re taking a bold leap to offer our audience more excitement and value. Our strategic vision includes reinforcing our content pipeline, captivating the mobile-first gaming community, and establishing ourselves as the go-to YouTube Channel for children. With this we hope to redefine the entertainment space ensuring that our audience continue to enjoy exceptional and immersive experiences”.
Guided by the visionary leadership of Asit Kumarr Modi, Creator, Producer and Managing Director, Neela Film. The company is poised to take the sector by storm and aims to take the Indian gaming and animation story global by being at the edge of technology.
What is Neela Mediatech?
Neela Mediatech, a ground-breaking gaming and animation studio, falls under the umbrella of Neela Film, a well-known production company responsible for the creation of one of the country’s most popular TV shows, ‘Taarak Mehta Ka Ooltah Chashmah’ (TMKOC).
The studio aims to reach a global audience by exploring animated shows, nursery rhymes, cloud gaming, blockchain gaming, and virtual reality. Neela Mediatech, deeply rooted in the legacy of TMKOC, is dedicated to delivering engaging content of high quality to its loyal audience, thus driving the Indian gaming industry forward.
Neela Mediatech has gained recognition in the mobile gaming sector through popular games such as Run Jetha Run, Bhide Scooter Race, and Popat Shortcut Race, among others. Presently, these games have surpassed 5 million downloads and can be accessed on both Google Play Store and Apple App Store.
Neela Mediatech’s animation vertical manages YouTube animation channels in English, Hindi, Marathi, and Bengali, which have over a million subscribers and 1.5 million views.
Taarak Mehta Ka Ooltah Chashmah show
Taarak Mehta Ka Ooltah Chashmah, which initially aired in 2008, is currently in its 15th year and has become one of the longest-running sitcoms. With over 3700 episodes, this flagship show is accompanied by other regional versions such as Gukuldhamchi Duniyadari in Marathi and Tarak Mama Ayyo Rama in Telugu, which are streamed on YouTube. Asit Kumar Modi is the author and creator of these shows, along with the entire character universe.
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