T-Mobile charged with selling user data to Advertisers

A significant US telecom firm, T-Mobile, is charged with selling consumer data to marketers. Customers can evaluate which companies have access to their data, though, and fully reject.

After spending a year in beta, the new T-Mobile program called App Insights is now fully operational, according to Ad Exchanger as reported by TheVerge.

The approach is based on a critical piece of information that only T-Mobile has access to the apps you use. It makes it possible for outside marketers to buy T-Mobile user data.

The study claims that in order to prevent companies from buying a single user’s app history, customers’ data is anonymised and merged with the data of people who have their interests and activities.

T-Mobile advertises the segment of this offering on its website, with the phrase “Apps speak louder than words” splashed across the top of the page.

It also invites prospective clients to “leverage app insights, the strongest indicator of consumer intent”.

Users do have the choice to reject the software, though. The “Magenta Marketing Platform Choices” T-Mobile app for Android and iOS allows users to see which companies are utilizing their data and to totally opt out.

Users who don’t want to download a T-Mobile app can use App Choices to choose not to have their T-Mobile app activity tracked.

iOS users are not a part of the plan, even if they have decided to enable app tracking, according to Ad Exchanger.

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