Star Sports Network has geared up to broadcast the England tour of India with a four-match test series starting from the 5th of February. The official broadcaster has already announced and signed 17 sponsors for the series which includes big names like Dream 11, Byju’s, Ceat, Maruti Suzuki, Kamla Pasand, Orient, Amazon, Mondelez, Pepsi, Ultratech, Policy Bazaar, Exxon Mobil, Zomato, Havells, Paisabazaar, LIC and Lenskart.
According to reports from media buyers, Star Networks is selling 10-second T20 match advertisement slots for almost ₹7 to 8 lakh. So far, they have managed to vend 85% of their ad inventory for the ODIs, and T20 matches and the 80% of Test match inventory sold out.
The broadcaster also claims the viewership and reach of bilateral series on Star Sports has been increasing year after year across consumer segments. Also, as per the records provided by Star network, the average reach of a bilateral series telecasted on Star Sports for 2-3 weeks has almost been close to 190 million, nearly every third ‘PAID TV viewer’ (30%)watches it.
“The India-England series marks the return of cricket to Indian soil after a long gap. After histories Australia series we have seen positive sentiment amongst the marketers, The two-month-long series will prove beneficial for brands, especially the day-night test which will be an exceptional opportunity for advertisers to leverage as the matches will be broadcast during prime-time,” said Anil Jayaraj, Executive Vice President, Star Sports
“The two-month-long series will prove beneficial for brands, especially the day-night test which will be an exceptional opportunity for advertisers to leverage as the matches will be broadcast during prime-time,” he further added.
Live international cricket is all set to make a return on the Indian soil almost after 12 months and so the official broadcaster with its big plans of live telecasting and Live Streaming India vs England Series, as the series will be live on the Star Sports network and streamed on Disney+ Hotstar in five languages including English, Hindi, Kannada, Tamil, and Telugu.