Your moviegoing experience is about to get a whole lot softer and squishier. The wildly popular plush collectible toys known as Squishmallows are officially making the leap from your bedroom to the big screen.
Announced on August 14, 2026, Amazon MGM is actively developing a tentpole family film based on the globally recognized toy brand. By securing the licensing rights and co-producing the film alongside Jazwares, the original creators of the beloved plushies, Amazon MGM is looking to create a major four-quadrant blockbuster event that will appeal to audiences of all ages.
Table of Contents
A Major Partnership for a Plush Empire
To bring the Squishmallows universe to theatrical life, Amazon MGM has tapped blockbuster producer Beau Flynn to spearhead the development. Flynn, known for his work on major family-friendly hits like Disney’s Moana and Jungle Cruise, as well as action-packed features like Black Adam and Netflix’s Red Notice, brings a wealth of experience in adapting globally recognized intellectual properties.
Through his production banner, FlynnPictureCo, Flynn will develop the feature alongside Shelby Thomas, who is officially overseeing the project. According to industry insiders, Amazon MGM committed significant resources to secure this deal, showing sky-high confidence in the brand’s cinematic potential.
While the movie is officially in the works, key creative details are currently being kept under wraps. At this stage, it remains unknown whether the Squishmallows movie will be fully animated, live-action, or a hybrid of both formats. However, the studio’s primary goal is clear: to produce a wide-reaching event that appeals to kids, teenagers, adults, and the massive, dedicated collector market that the toys have cultivated over the years.
Squishmallows Movie Production Details
| Aspect | Detail |
|---|---|
| Distributor / Studio | Amazon MGM Studios |
| Co-Producer / Brand | Jazwares |
| Lead Producer | Beau Flynn (FlynnPictureCo) |
| Project Oversight | Shelby Thomas |
| Target Audience | Family / Four-Quadrant (Kids, Teens, Adults) |
| Film Format | Unconfirmed (Animated, Live-Action, or Hybrid) |
| Creative Agency | CAA (Signed in 2021) |
The Phenomenal Rise of Squishmallows
Before becoming a blockbuster property at Amazon MGM, Squishmallows had to conquer the toy aisle—and they did so with historic speed. Launched in 2017, the brand is rapidly approaching its 10th anniversary in 2027 and has evolved into a billion-dollar venture operating across 60 different countries.
What started as a modest line of soft, round plush toys has transformed into an inescapable cultural phenomenon. To date, the brand has introduced a staggering universe of over 3,000 original characters. The sprawling roster includes recognizable fan favorites like the brand ambassador “Cam the Cat,” various iterations of Bigfoots and Axolotls, and even hilariously unique creations like “Lil Gouda,” an adorable sentient grilled cheese sandwich.
The appeal of Squishmallows goes far beyond a single demographic. The brand’s signature marshmallow-like softness and quirky character biographies have hooked multiple generations. Today, stakeholders estimate that an incredible two Squishmallows are sold every single second globally.
Squishmallows Franchise Statistics
| Metric | Figure / Detail |
|---|---|
| Year Launched | 2017 |
| Global Reach | Over 60 countries |
| Original Characters | 3,000+ characters |
| Sales Rate | 2 toys sold every second |
| Total Units Sold | Over 600 million units globally |
| Brand Value | Billion-dollar venture |
Following the Hollywood Toy Trend
The development of a Squishmallows film by Amazon MGM is perfectly aligned with Hollywood’s ongoing fascination with toy-based cinematic universes. Following the massive, record-breaking box office success of properties like Barbie and The Super Mario Bros. Movie, studios are actively looking for the next highly recognizable brand with cross-generational appeal.
Beau Flynn is particularly well-suited for this specific type of adaptation. Beyond his previous blockbuster successes, Flynn is also currently working with Warner Bros. on an upcoming animated Hello Kitty film, which is slated to hit theaters in July 2028. Managing the delicate balance between brand identity and compelling narrative is essential for toy adaptations, and Flynn’s track record makes him a strong fit to translate the Squishmallows charm to cinema.
As the toys have already successfully expanded into licensing categories such as apparel, home décor, and health and beauty, a feature film is the logical next step for Jazwares. With Amazon MGM throwing its massive weight behind the development, audiences can expect a major theatrical push when the film finally makes its debut.
Read More: Deli Boys Cancelled: Hulu and Onyx Collective Pull the Plug After Two Seasons
FAQs
Is there a Squishmallows movie in the works?
Yes, a feature film based on the popular Squishmallows toy line is officially in development at Amazon MGM Studios in a co-production deal with Jazwares.
Will the Squishmallows movie be animated or live-action?
As of the initial announcement, it is currently unknown whether the film will be fully animated, live-action, or a hybrid of both styles.
Who is producing the Squishmallows movie?
The movie is being produced by blockbuster producer Beau Flynn through his FlynnPictureCo banner, in collaboration with Jazwares and Amazon MGM.
When did Squishmallows first come out?
The Squishmallows brand was launched in 2017 by Jazwares and has since grown into a billion-dollar global phenomenon with over 600 million toys sold to date.
What is the target audience for the movie?
Amazon MGM intends to make the movie a “four-quadrant” event, meaning it is designed to appeal to absolutely everyone: kids, teenagers, adults, and passionate toy collectors alike.
