Sony BRAVIA 9 II and 7 II Launched in India: Is True RGB the OLED Killer We’ve Been Waiting For?

Sony’s boldest TV bet in years just landed — and it doesn’t use OLED.

Sony India has officially launched its 2026 flagship TV lineup — the BRAVIA 9 II and BRAVIA 7 II — and the headline isn’t the price or the size. It’s the technology underneath: True RGB backlight, a fundamentally different approach to how your TV produces colour.

If you’ve been sitting on the fence between an OLED and a high-end LED TV, this launch might just make that decision a whole lot harder.

What Is True RGB — And Why Does It Matter?

Most LED TVs — even the expensive Mini-LED ones — use a white or blue backlight that passes through a colour filter. It works, but colour accuracy degrades as brightness goes up.

Sony’s True RGB skips the colour filter entirely. Instead, the RGB Backlight Master Drive Pro processor controls separate red, green, and blue LEDs independently. The result: pure, vivid colour that stays accurate even in a sunlit living room.

Think of it like this — instead of mixing paints from white, Sony is using primary colours straight from the source.

This also means:

• No burn-in risk (a persistent concern with OLED)
• Higher sustained brightness than most OLEDs
• OLED-like colour depth without OLED’s limitations

For India’s bright, sun-drenched living rooms, this is a genuinely compelling pitch. If you’re curious how this stacks up against the competition, check out our breakdown of the best TVs you can buy in India right now.

BRAVIA 9 II vs BRAVIA 7 II: What’s the Difference?

Both TVs use the same True RGB backlight, run Google TV, and support Dolby Vision and Dolby Atmos. The 9 II, however, earns its flagship badge with a few meaningful extras:

The 9 II’s Immersive Black Screen Pro matte coating blocks room reflections while keeping the darkest parts of the screen pitch black — essentially solving the glare problem that has plagued high-brightness TVs for years.

Both models include HDMI 2.1 ports, making them solid picks for PS5/Xbox Series X gaming or a high-end PC setup. We’ve covered the best gaming monitors and displays for Indian buyers if you’re comparing options across categories.

Software: Google TV + Gemini AI on the Way

Both TVs ship with Google TV and are slated to receive a future OTA update integrating Google Gemini AI for smarter voice search and content discovery.

Sony also bundles its own Sony Pictures Core app, which streams movies at a higher bitrate than Netflix or Prime Video — closer to a 4K Blu-ray in quality. New buyers get 10 free movie credits at launch.

India Pricing: Here’s What You’ll Pay

The 55-inch BRAVIA 7 II starts at ₹2,21,990 (best buy price), while the flagship 85-inch BRAVIA 9 II tops out at ₹6,69,990.

Both lineups are available immediately through Sony retail stores and major e-commerce platforms. These prices are aggressive for what the spec sheet promises — though as always, wait for independent display tests before pulling the trigger.

Bottom Line

Sony is making a calculated gamble with True RGB. OLED still wins for perfect blacks, but it can’t always handle bright rooms — and True RGB is Sony’s direct answer to that problem. It lasts longer, avoids burn-in, and finally delivers the colour accuracy that serious home cinema fans have wanted from LCD.

For most Indian buyers, the BRAVIA 7 II 55-inch at ₹2,21,990 is the sweet spot — all the core True RGB benefits at a price that’s at least in the conversation. The 9 II is for those who want the absolute best and have the living room (and budget) to justify it.

Source: Smartprix | Official product page: Sony India BRAVIA