Indian gaming sensation Tanmay Singh, also known as ScoutOP, has achieved a remarkable feat by being the first-ever gamer from the country to be included in the official anthem for the ICC Cricket World Cup 2023. This great accomplishment comes after his impressive appearance in a captivating video that features prominent individuals such as actor Ranveer Singh, composer Pritam, commentator Jatin Sapru, choreographer Dhanashree Verma, and creator Be YouNick. Tanmay Singh is affiliated with 8Bit Creatives, a reputable gaming talent management agency.
ScoutOP stars in ICC Cricket World Cup 2023 official anthem; becomes first Indian gamer to achieve the feat
ScoutOP’s unique presence as the only gamer featured in the promotional video for the much-anticipated cricket tournament is not only a historic moment but also highlights the growing prominence of gaming in India’s mainstream culture. This inclusion serves as a clear indication of the rising enthusiasm from brands and advertisers to establish partnerships with gamers, recognizing their enthusiastic and technologically adept fanbase.
Tanmay Singh, also known as ScoutOP, shared his thoughts on being selected for the ICC Cricket World Cup 2023 promotional campaign. He expressed that being included in the promo is a significant milestone for Indian Gaming, which makes him reflect on his personal journey. Sharing the stage with prominent figures like Ranveer Singh and collaborating with organizations like ICC for the prestigious event, ‘ICC Men’s World Cup 2023,’ holds a special place for him. He expressed his gratitude towards 8Bit Creatives for providing him with opportunities to work on such remarkable projects.
Esports has become a mainstream sport after being officially recognized by the government as a multi-sport event. It has gained prominence through participation in renowned tournaments like the Olympics Esports Week and Asian Games 2022. This development has elevated Esports to a new level in the sports world.
“As a cricket enthusiast, I am delighted by this moment. I am excited about taking on more ambitious endeavours every day. I express my gratitude to all the individuals who have supported me throughout my journey – my viewers and fans. In India, Esports possesses a bright future, with its growing recognition, lucrative rewards, and soaring popularity. The gaming industry has experienced significant growth, leading to the emergence of a new content ecosystem primarily fueled by Esports athletes, gaming content creators, and live streamers,” he further stated.
ScoutOP, a prominent figure in the gaming community, has garnered a massive online following. Boasting over 4.85 million YouTube subscribers and 4 million Instagram followers, he is considered one of India’s most influential gamers. At the age of 27, ScoutOP is affiliated with 8Bit Creatives, a renowned gaming talent management agency in India. Known for their exceptional campaigns with top-tier brands, the agency has built a reputation for nurturing the country’s finest gaming talents.
“This marks a significant milestone for 8Bit Creatives and the Indian Gaming Community. Scout deserves congratulations for being the first and only gamer to be included in an ICC Men’s World Cup anthem thus far. India’s expanding gaming network serves as a platform for promoting brands, and we, at 8Bit Creatives, take pride in facilitating opportunities like this for gamers,” expressed Mr. Animesh Agarwal, the Founder & CEO of 8Bit Creatives, a renowned Esports consulting and talent agency in India, as well as the Co-Founder of S8UL.
Based on the “Windows of Opportunity” report published by FICCI-EY, the Indian Media and Entertainment industry has witnessed a rise in the number of brands entering the Esports market. In 2021, there were 72 brands investing in Esports, which increased to 80 in 2022. It is projected to further grow to 100 by 2023.
This significant milestone will facilitate the introduction of brands to promote the development of partnerships with game creators in the Indian video gaming industry.
