SARC Global and NODWIN Gaming announced a strategic partnership to accelerate esports growth in India, combining policy expertise with tournament promotion to build a sustainable gaming ecosystem aligned with PM Modi’s Viksit Bharat vision.
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Partnership Focus Areas
The collaboration will focus on tournament promotion, monetising NODWIN Gaming’s intellectual properties through sponsorships and subsidies, and advocating esports-friendly policies with government stakeholders.
Strategic Alliance Breakdown
| Focus Area | SARC Global Role | NODWIN Gaming Role |
|---|---|---|
| Policy Advocacy | Government relations & pro-gaming policies | Community building & IP development |
| Investment | Cross-border partnerships & funding | Tournament monetization |
| Growth Strategy | Maharashtra, Bihar, Rajasthan state support | Youth engagement & content creation |
Government Support and Policy Framework
SARC Global will leverage its expertise in policy advocacy, investment facilitation, and cross-border partnerships to secure government support for digital gaming, especially as states like Maharashtra, Bihar, and Rajasthan move forward with new pro-gaming policies.
“The Maharashtra state government has recently announced a policy to promote and foster digital gaming,” said Rajendra Bagade, Senior Partner SARC Global, highlighting the favorable regulatory environment.
Market Timing: Industry at Turning Point
India’s esports sector benefits from rising brand investment and regulatory clarity. According to the 2025 FICCI-EY report, brands investing in esports will grow from 68 in 2024 to 75 in 2025, driven by bigger tournaments and deeper youth engagement.
The Online Gaming Act, 2025 now formally encourages esports and casual games while creating a central regulator with clear safeguards for young audiences.
Leadership Vision
“This collaboration will create new commercial opportunities for esports and help in building a sustainable ecosystem, aligned with the goal of PM Narendra Modi towards Viksit Bharat,” said Sunil Kumar Gupta, Chairman SARC Global.
NODWIN Gaming CEO Gautam Singh Virk emphasized bridging “competitive gaming with the business and policy frameworks that will allow it to thrive in the long run.”
Strategic Positioning
This partnership combines SARC Global’s policy advocacy expertise with NODWIN’s leadership in esports and youth entertainment, positioning both companies to capitalize on India’s esports turning point.
The alliance addresses the critical need for compliant sponsorship opportunities, infrastructure development, and regulatory clarity that will define India’s next chapter in global esports.
FAQs
Which states are supporting this esports growth initiative?
Maharashtra, Bihar, and Rajasthan are moving forward with new pro-gaming policies to support the industry.
How many brands are expected to invest in Indian esports by 2025?
According to FICCI-EY reports, brand investment will grow from 68 companies in 2024 to 75 in 2025.
