Some love stories never fade, and Sanam Teri Kasam is proof of that! Originally released on February 5, 2016, under Eros International, the film had a lukewarm reception at the box office.
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Sanam Teri Kasam Re-release Success
However, nearly nine years later, its re-release on February 7, 2025, has rewritten history, making it the highest-grossing re-released Indian film. Starring Harshvardhan Rane and Mawra Hocane, the film’s touching romance has found a new audience, proving that timeless love stories still have a place in cinema today.
The movie failed to make a mark commercially when it first hit theatres. It earned just Rs 9.1 crore in its initial run. However, with time, the movie developed a strong fan base, especially among lovers of emotional romantic dramas. Now, its re-release has defied all expectations, earning an impressive Rs 32.35 crore nett in India and Rs 53 crore worldwide.
The film’s success dethroned Tumbbad, which had held the record as the highest-grossing re-release before this. Directed by Radhika Rao and Vinay Sapru, Sanam Teri Kasam is an emotional rollercoaster that continues to tug at heartstrings even years after its debut.
Watch the Sanam Teri Kasam Trailer Below
Why the Re-Release Trend is Booming
Lately, the Indian film industry has seen a growing trend of re-releasing movies that gained a cult following over the years. Nostalgia is a powerful tool, and audiences are proving that they don’t mind revisiting old classics on the big screen.
In recent years, several films have been re-released and performed better than many newly released movies. The success of Sanam Teri Kasam, Tumbbad, Laila Majnu, Rockstar proves that films that once struggled can get a second life if they build a dedicated fan base over time. On the other, it signals a problem for the industry—if audiences are willing to come to theatres but prefer old films, what does it say about the appeal of newer movies?
Some believe it’s due to a lack of engaging new content, while others argue that classic storytelling and strong emotional depth in older films are what draw people back.
The directors of STK expressed similar sentiments, stating, “We knew that the film would do well, but it took the world nine years to see that.” They also recalled how a marketing executive dismissed their work, saying, “This patronizing marketing head of the studio said ‘Aapko lagta hai aapne masterpiece banaya hai? Aapko lagta hai aapke artistes koi superstars hain? Aapne jaisi film banayi hai, aapke liye hum jo kar rahe hain, aap usmein khush rahiye.'”
Sanam Teri Kasam Re-Release Surpasses Tumbbad and Ghilli
Before Sanam Teri Kasam made history, Tumbbad (2018) had set the benchmark for successful re-releases. Initially, Tumbbad had only made Rs 13.5 crore during its original run. But when it was re-released six years later, it found a new audience and collected Rs 30.50 crore in a four-week run. It showed that films with strong storytelling and unique elements can have a second life.
Similarly, the Tamil film Ghilli, starring Vijay and Trisha, was the first re-released movie to cross Rs 30 crore in earnings. It even surpassed the re-releases of Avatar and Sholay. Now, with Sanam Teri Kasam taking the lead, it’s clear that audiences are increasingly looking to relive old cinematic experiences.
What’s Next for Hindi Cinema?
While 2025 has also seen major successes like Vicky Kaushal’s Chhaava, it remains to be seen how the year unfolds for Bollywood. Will newer films start incorporating the emotional depth and strong storytelling that made older ones so successful? Or will nostalgia continue to dominate ticket sales?
One thing is certain—audiences will always gravitate towards good storytelling, whether it’s an old classic or a fresh release. And for now, Sanam Teri Kasam is enjoying the moment, proving that sometimes, all a film needs is time to find its true audience.
Did you watch Sanam Teri Kasam in its re-release? Do you enjoy old classic Bollywood movies? Tell us in the comments below!
FAQs
When was Sanam Teri Kasam re-released?
The movie was re-released on February 7, 2025.
How much did Sanam Teri Kasam earn in its re-release?
The film collected Rs 32.35 crore net in India and Rs 53 crore worldwide, making it the highest-grossing re-released Indian film.
Will there be Sanam Teri Kasam 2?
Yes, a sequel has been confirmed after the film’s re-release success. More details are yet to be announced.
