In a significant leap forward for the Indian consumer electronics market, Samsung, the country’s largest electronics brand, has announced that its highly anticipated Bespoke AI home appliances are now being manufactured in India. This strategic move not only aligns with Samsung’s vision of delivering world-class products tailored to the Indian market but also highlights the brand’s commitment to innovation and economic growth in the region.
Samsung’s Bespoke AI Appliances: Now Made in India
Cutting-Edge AI Features Tailored for Indian Consumers
Samsung’s Bespoke AI appliances are designed with the specific needs of Indian households in mind, incorporating advanced AI technologies to offer smart, personalized, and energy-efficient solutions. These home appliances are not just about keeping up with daily chores; they are about transforming how these tasks are managed. With built-in Wi-Fi and AI chips, these appliances adapt seamlessly to user preferences, making home management easier, faster, and more efficient.
Locally Manufactured for a Global Standard
By manufacturing these appliances locally, Samsung ensures that Indian consumers have access to premium, state-of-the-art products without the delay and cost of imports. The Chennai plant is now producing 10 new Bespoke AI washing machines, each equipped with AI intervention at every stage of the washing process. These 12 KG washing machines boast features like AI Wash, which uses advanced sensing technology to optimize wash cycles based on load, fabric type, and detergent levels.
The AI Energy Mode, accessible through the SmartThings app, allows users to control the energy consumption of their appliances, promoting cost savings and environmental consciousness. Additionally, the SuperSpeed option reduces wash time to a mere 39 minutes without sacrificing performance.
Samsung’s Bespoke AI Side-by-Side Refrigerators: Innovating Food Storage
Samsung is also rolling out its Bespoke Side-by-Side (SBS) refrigerators from the Indian manufacturing lines, further strengthening its foothold in the premium appliances sector. These refrigerators not only meet but exceed customer expectations with their innovative features and design, reinforcing Samsung’s commitment to excellence.
A Vision for the Future: Empowering Indian Consumers
Samsung’s long-term vision focuses on empowering Indian consumers by integrating cutting-edge technology that is both accessible and sustainable. Through AI-powered home appliances like the Bespoke series, Samsung is delivering high-quality, personalized products that meet the evolving needs of Indian households. This initiative is not just about business growth; it’s about contributing to India’s economic development and technological advancement.
In its 29-year journey in India, Samsung has consistently introduced innovations like the Convertible 5 in 1 Curd Maestro Plus refrigerators, Eco Bubble Technology in washing machines, and Windfree technology in air conditioners. These innovations underscore Samsung’s unwavering commitment to enhancing consumer convenience and satisfaction.
As Samsung expands its operations and offerings in India, it continues to set new benchmarks for the industry, reaffirming its position as a leader in consumer electronics. The future of smart home solutions is here, and it’s brighter than ever with Samsung’s Bespoke AI appliances leading the way in India.
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