This week, Samsung recently debuted a new commercial that appears to make fun of Apple for not yet having a foldable iPhone. The new commercial, “On the Fence,” pokes fun at Apple in what seems to be a shop setting.
Samsung’s advertisement details
When we look at the advertisement, a man is seated on a fence that watches over this Apple Store. When he approaches, a phony Apple employee asks, “Hey, what are you doing up there? Being on the fence is not an option. The hesitant man replies, “But on the Samsung side, they have folding phones with spectacular cameras.” F
A second person who looks to be an Apple client then expresses interest in the foldable devices as the staff member tries to persuade the first to go.
The worker also says, “We’re waiting for all that to come over here,” but the client asks, “Why? It has already arrived there. The fictitious Apple employee then finally responds, “Because that’s what we do. As we wait.
This isn’t the first time the South Korean technology behemoth has made fun of the Cupertino-based company. When the iPhone manufacturer releases a new model or adds a function that Samsung already has, it makes fun of them.
These taunts, however, have increased recently, with the most recent ones focusing on Apple’s delay in releasing a foldable tablet.
Samsung first introduced foldable phones in September 2022 with the release of the Galaxy Z Fold 4 and Galaxy Z Flip 4 while making fun of the iPhone’s lack of innovation in its first-to-foldable campaign. If Apple intends to release a foldable smartphone any time soon is still unknown at this time. But we have previously discussed several rumours and patents. Stay tuned for additional information.