India’s largest consumer electronics brand, Samsung, expands Mumbai retail presence with 1,600 sq ft flagship store at Lotus Trade Centre featuring Galaxy ecosystem and SmartThings zones
The South Korean giant has significantly strengthened its premium retail footprint in Mumbai with the grand opening of a new premium experience store in Andheri West. Located at the bustling Lotus Trade Centre, this 1,600-square-foot flagship destination represents Samsung’s commitment to bringing cutting-edge technology closer to customers through immersive retail experiences.
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Strategic Retail Expansion in Mumbai’s Lifestyle Hub
The Andheri West location positions Samsung strategically in one of Mumbai’s key retail and lifestyle districts, offering easy accessibility for tech enthusiasts across the metropolitan area. The store serves as a comprehensive destination where customers can explore Samsung’s latest innovations and seamlessly connected ecosystem under one roof.
Store Features and Offerings
| Zone/Feature | Details |
|---|---|
| Store Size | 1,600 sq ft premium space |
| Galaxy Zone | Smartphones, tablets, laptops, smartwatches, smart rings |
| SmartThings Ecosystem | Smart home automation displays |
| Interactive Displays | Experiential technology zones |
| Service Center | Full-fledged post-purchase support |
| Digital Interface | Samsung Store+ for browsing and home delivery |
| Workshop Program | ‘Learn @ Samsung’ AI photography and productivity sessions |
Enhanced Customer Experience Focus
Sumit Walia, Vice President, Head of D2C Business & Corporate Marketing at Samsung India, emphasized the significance: “The launch of our premium experience store in Andheri West, Mumbai, marks a significant milestone in our journey to expand our premium retail footprint and create holistic, all-in-one destinations for technology, engagement, and service.”
The store features dedicated zones showcasing it’s full Galaxy range, including the latest smartphones, tablets, laptops, smartwatches, and smart rings, alongside the advanced SmartThings ecosystem for connected home experiences.
Exclusive Launch Benefits and Workshops
To celebrate the opening, Samsung offers exclusive Paytm First membership benefits including:
- Special travel and dining offers across premium establishments
- 30+ free subscriptions to OTT, music, wellness, and infotainment platforms
- Exclusive discounts on 40+ brand gift cards
- Buy-1-Get-1-Free buffet deals at 100+ premium restaurants nationwide
The flagship ‘Learn @ Samsung’ initiative hosts regular workshops focusing on AI-powered photography, productivity, creativity, and digital art using Galaxy devices. These sessions specifically target millennials and Gen Z consumers, empowering them to maximize device potential in everyday scenarios.
Technology Integration and Service Excellence
The Store+ digital interface enables seamless product browsing and home delivery arrangements, while the integrated, full-fledged service center ensures prompt and reliable post-purchase support for all customers.
This retail expansion demonstrates it’s commitment to enhancing customer engagement through experiential retail, positioning the brand for continued growth in India’s competitive premium electronics market.
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