Samsung has recently unveiled its Neo QLED 8K television as part of its 2024 TV lineup, which also includes Micro LED and OLED options. This addition of AI technology, in segments of the industry indicates a revolution in the display market. Samsung Electronics has announced additions to its QLED, MICRO LED, OLED, and Lifestyle display offerings, all equipped with AI-powered features. The integration of AI seems to play a role in enhancing the appeal and sales success of next-generation display products targeting the entertainment sector.
The All New Samsung Neo QLED 8K TV
In the premium category, Samsung’s Neo QLED 8K and 4K TVs boast display panels and specifications while emphasizing their AI capabilities. These televisions will feature Samsung’s upgraded AI TV processor called NQ8 AI Gen3, which reportedly performs faster compared to its predecessor. The neural networks embedded within have been expanded to 512, an increase from before. This advancement is accompanied by improvements in software-based elements such, as upscaling and enhancer technologies. The Neo QLED lineup introduces several features aimed at enhancing picture quality and design, including:
- Enhanced 8K Upscaling: Leveraging NQ8 AI Gen3 for upscaling of content with resolutions resulting in an ultra-high resolution viewing experience.
- AI Motion Enhancer Pro: Addressing issues in sports content, such as ball distortion, through deep learning and proper ball detection models.
- Real Depth Enhancer Pro: Using AI to control mini LEDs for adding details to fast-moving scenes, creating a lifelike and three-dimensional effect.
- Infinity Air Design: Offering a slim depth of 12.9mm for an immersive viewing experience, complemented by outstanding sound quality and a unique mirror effect.
Samsung has incorporated intelligence, into all of its display models along with enhancements, to its Tizen operating system ecosystem. This integration enables users to customize their displays based on preferences. The operating system also offers profiles for members of a household and Samsung’s upcoming “Gaming Hub Wireless Controller” will make navigation even more convenient.
Beyond TVs, Samsung presents the world’s thinnest Micro LED panel, seemingly transparent to the naked eye, featuring an extremely small MICRO LED chip for seamless visibility. The OLED TV lineup for 2024 includes the S95D, offering improvements from previous models, with the S90D and S85D available in various sizes.
In the Lifestyle display category, Samsung has revamped “The Frame” for art displays and introduced the Premiere 8K project with wireless connectivity for portable display devices. Additionally, the Freestyle 2nd Gen portable projector can create a display as large as 160 inches with a 21:9 screen ratio. As Samsung unveils its exciting 2024 product lineup, the market’s response will be eagerly anticipated. CES 2024 attendees can expect comprehensive on-ground coverage of these innovations.
